MarketingTobacco & Cigarettes
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FDA seeks firm for Native American anti-tobacco effort (5/16/2013)
(Washington D.C.) -- The US Food and Drug Administration's Center for Tobacco Products is seeking a firm to launch an anti-tobacco program targeting Native Americans.
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Anti-smoking ads include American Indians, Alaska Natives (3/29/2013)
(Alaska) -- The Be Tobacco Free campaign has released a new set of videos that are aimed at reducing smoking among American Indians and Alaska Natives.
2 Total Articles on this Issue
Navajo Casino
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Navajo Casino Boss Pitches (5/14/2013)
(Arizona) -- The wonders of marketing, the new Casino Boss Derrick Watchman pitched the new luxury Navajo Twin Arrows Casino on 3TV. The new Casino is set to debut on...
1 Article on this Issue
Mohegan Sun
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Free beer another battle for bars near casino (5/11/2013)
(Pennsylvania) -- For a place like the Cracker Jack Bar & Grill, selling 1,422 draft beers would take about a week, maybe two. But just down East Main Street, the...
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Mohegan Sun, Boston Celtics announce partnership (1/31/2013)
(Connecticut) -- Mohegan Sun has forged a two-year partnership with the Boston Celtics, which will rebrand its fan membership program as "Club Green presented by...
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Q&A: Brian Bork, Mohegan Sun chief marketing officer (12/24/2012)
(Connecticut) -- The gambling business has changed a lot in the 12 years that Brian J. Bork has been involved in casino marketing, including the proliferation of...
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Mohegan Sun launches guest loyalty scheme (10/14/2012)
(Connecticut) -- In the US, Mohegan Sun Resorts Casino & Hotel and Mohegan Sun at Pocono Downs have announced a new rewards programme starting this month.
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Mohegans using rewards as branding speartip (10/2/2012)
(Connecticut) -- The Mohegan Tribe has made its players rewards points redeemable at all three of its casinos properties, including one in Atlantic City, to make its...
5 Total Articles on this Issue
Revel Casino
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Revel hires outside consulting firm in marketing shake-up (5/8/2013)
(Atlantic City) -- Revel overhauled its marketing department Wednesday in the latest management shake-up at Atlantic City's troubled $2.4 billion megaresort.
1 Article on this Issue
Ohio Gaming
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80-foot sign off I-71 will guide visitors to casino (4/21/2013)
(Ohio) -- The Horseshoe Casino Cincinnati is adding a finishing touch. Workers are close to completing the construction of an 80-foot sign off Interstate 71.
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Horseshoe Casino Still Waiting For 80 Foot Highway Sign (3/15/2013)
(Ohio) -- The Horseshoe Casino has been a couple of weeks and is quickly becoming part of the fabric of Cincinnati. But there's one thing missing -- that big,...
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Each night in February Horseshoe Casino Cleveland to give away a car (2/2/2013)
(Ohio) -- The Horseshoe Casino Cleveland will be giving away a car each night during the month of February. During daily drawings between 6 p.m. to 8 p.m., 10 Total...
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Horseshoe Casino Cleveland makes special effort to cater to Asian-American gamblers (10/20/2012)
(Ohio) -- Gambling is big in Asian culture, and to find out just how big, go hang out around the baccarat tables at the Horseshoe Casino Cleveland.
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'Free money' at Scioto Downs causes major traffic snarl (8/28/2012)
(Ohio) -- A $25 giveaway at the Scioto Downs casino caused a several-mile backup on Rt. 23, I-270 and I-71 this morning, but the traffic has lessened and ramps have...
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Racino Promotion Causes Traffic Headache (8/28/2012)
(Ohio) -- Free gambling caused major traffic problems near the new Scioto Downs Racino. ODOT temporarily shut down multiple freeway ramps in the area because of...
6 Total Articles on this Issue
Atlantic City Revenue
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Atlantic City ready to 'Do' it again (4/9/2013)
(Atlantic City) -- Are you willing to "Do AC" again? Last year, the Atlantic City Alliance launched a $20 million advertising campaign "Do Anything. Do...
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Atlantic City officials roundtable meeting with media in Philadelphia underway (1/16/2013)
(Atlantic City) -- Atlantic City officials are meeting with the media today in Philadelphia to discuss the results of a new national tourism poll and ways to attract...
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Atlantic City tourism officials continue push to correct national misperceptions of resort after Hurricane Sandy (1/16/2013)
(Atlantic City) -- Atlantic City will crank up the publicity machine to lure tourists back to a resort town that suffered far less hurricane damage than many other shore...
3 Total Articles on this Issue
PokerStars
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Online PokerStars Signs Brazilian Super Star Ronaldo (4/7/2013)
(UK) -- Brazil has a young and computer savvy demographic that likes to gamble on sports and play poker. The 2014 FIFA World Cup and the 2016 Summer Olympic Games, are...
1 Article on this Issue
Keystone XL Pipeline
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Alberta lobbies for Keystone XL in New York Times ad (3/17/2013)
(Alberta) -- The Alberta government, continuing to press its case for the Keystone XL pipeline, took out an ad in Sunday’s New York Times newspaper, tying the...
1 Article on this Issue
Maryland Gaming
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House approves letting casinos give away cash to play table games (3/14/2013)
(Maryland) -- Casinos could give free cash to table game players under a bill passed by the House of Delegates Thursday. The measure now heads to the state Senate.
1 Article on this Issue
Europe Online
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Rodman helps gambling firm clean up on pope wagers (3/13/2013)
(Rome) -- Ka-ching. That's what Paddy Power is thinking after the Irish gambling operation dispatched Dennis Rodman to Vatican City to rally the unfaithful to place...
1 Article on this Issue
Indiana Gaming
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New signage to reflect rebranding of Evansville casino (3/5/2013)
(Indiana) -- Casino Aztar is getting some new signage to reflect its rebranding as Tropicana Evansville. The signs, approved on Tuesday by the Evansville Redevelopment...
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Indiana casino could win big with marketing efforts (1/25/2013)
(Indiana) -- On Wednesday, an Indiana Senate committee gave props to a bill that would help protect the state's casinos from growing competition, according to The...
2 Total Articles on this Issue
Trump
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Owner plans to market Trump Plaza in Atlantic City with Grand Sierra in Reno (2/25/2013)
(Reno) -- The news of the sale of Trump Plaza Hotel and Casino came from far-away Atlantic City, but it’s bound to have an impact close to home for the Reno-Sparks...
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Owner plans to market Trump Plaza in Atlantic City with Grand Sierra in Reno (2/24/2013)
(Reno) -- The news of the sale of Trump Plaza Hotel and Casino came from far-away Atlantic City, but it’s bound to have an impact close to home for the Reno-Sparks...
2 Total Articles on this Issue
Crown Ltd
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James Packer 'privileged' to be Kerry's son (2/10/2013)
(Australia) -- JAMES Packer wiped away the tears and paid tribute to his media tycoon father Kerry and Hollywood movie star Tom Cruise in a raw and and emotional...
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Packer rolls the dice with dazzling PR blitz (2/10/2013)
(Australia) -- There's no point anyone else bothering to enter the Public Relations Institute of Australia's Golden Target awards this year – Team Packer...
2 Total Articles on this Issue
Caesars
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Cleveland casino, Caesars loyalty program up the ante (2/9/2013)
(Ohio) -- To rate the most luxurious VIP treatment at the Horseshoe Casino Cleveland and other Caesars Entertainment-run properties, gamblers now have to wager a lot...
1 Article on this Issue
Online Gaming
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AGA warns casinos to be careful about online ads (1/28/2013)
(Washington D.C.) -- The American Gaming Association has warned casinos to be careful of the way they advertise online. In a revised code of conduct, the AGA expanded...
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AGA weighs in on Internet advertising (1/22/2013)
(Washington D.C.) -- The gambling industry's main lobbying group is asking casinos to be mindful of the way they advertise online. The American Gaming Association...
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Online Casino Advertising Is About to Be America’s Best Growth Industry (10/29/2012)
(USA) -- If you're a poor desperate person looking for a road to economic salvation, you need to stop dreaming about hitting a jackpot on the internet casino, and...
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Ad agency launches gaming outfit (9/6/2012)
(Nova Scotia) -- Advertising Agency Extreme Group of Halifax is jumping into the lucrative casual gaming market. “From Extreme Group’s past experience...
4 Total Articles on this Issue
Rhode Island Gaming
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Twin River ads out to lure gamblers from Massachusetts (1/21/2013)
(Rhode Island) -- Rhode Island slot palace Twin River has ramped up its ad campaign in the Hub as it seeks to attract Massachusetts gamblers to its new, full-fledged...
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Twin River Breaks New Ad to Promote Job Growth (8/30/2012)
(Rhode Island) -- Twin River Casino is breaking a new video to promote Question 1 on this November's ballot. The Lincoln-based gaming facility is seeking to expand...
2 Total Articles on this Issue
Seminole Tribe
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Seminole casinos combine marketing forces, and it's a big hit so far (1/11/2013)
(Florida) -- He went to the Seminole Coconut Creek casino because he wanted a Reuben sandwich, and he stayed for a drawing that was held 20 miles away at the Hollywood...
1 Article on this Issue
Seneca Nation
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Seneca Casinos: There’s an app for that (12/14/2012)
(New York) -- Seneca Gaming Corp. announced the launch of three high-tech initiatives – iPlaySeneca.com – a play-for-fun online gaming site – as well...
1 Article on this Issue
Foxwoods
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Foxwoods marketers shift branding targets (12/12/2012)
(Connecticut) -- Foxwoods Resort Casino will not extend its "branding" agreements with a theater in the heart of Manhattan's Times Square or the WNBA team...
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Report: Broadway's Foxwoods Theatre up for sale (12/7/2012)
(New York) -- Owners of Broadway's Foxwoods Theatre, which has borne the brand of the Mashantucket Pequot Tribe's southeastern Connecticut casino since 2010, are...
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Foxwoods presesnts TGIFF Foxwoods Fridays (11/1/2012)
(Connecticut) -- Foxwoods Resort Casino proves once again that it is the prime entertainment destination spot on Fridays, with the creation of their new program, “...
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Foxwoods, Mohegan Sun provide some much-needed entertainment (11/1/2012)
(Connecticut) -- After the storm and widespread cleanup work, it may well be time for a little entertainment this weekend at the largest casino in North America —...
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Foxwoods campaign earns a Sherpie (10/13/2012)
(Connecticut) -- Foxwoods Resort Casino was honored last month at the Global Gaming Expo in Las Vegas with a Sherpie Award for "Best Facebook Promotion."
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Foxwoods receives TripAdvisor Certificate of Excellence (9/25/2012)
(Connecticut) -- Foxwoods Resort Casino is proud to announce the receipt of the 2012 Certificate of Excellence from TripAdvisor, the world’s largest travel website...
6 Total Articles on this Issue
Buffalo Casino
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Seneca Buffalo Creek’s marketing efforts not enough for LoCurto (12/11/2012)
(New York) -- A new report from the Seneca Gaming Corp. on efforts to market its Buffalo casino through such things as billboards on the Niagara Thruway and a banner on...
1 Article on this Issue
Sports Betting
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MPs in attack on campaign against betting shop machines (11/18/2012)
(UK) -- The All Party Betting and Gaming Committee has taken issue with a “materially misleading” publicity drive by Derek Webb, who made almost £15m...
1 Article on this Issue
MGM Resorts
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MGM pairs with Royal Caribbean for customer rewards program (10/30/2012)
(Las Vegas) -- MGM Resorts International and Royal Caribbean announced a new partnership Tuesday that will allow people to use customer reward points for amenities...
1 Article on this Issue
Kentucky Gaming
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Churchill Downs' new gambling site looks to bring more women to horse racing (10/18/2012)
(Kentucky) -- Churchill Downs Inc.’s newest gambling site looks like the kind of betting that Congress has been reluctant to allow on the Internet. But Churchill...
1 Article on this Issue
Eastern Band of Cherokee
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Myers named VP of Casino Marketing (9/13/2012)
(North Carolina) -- Harrah’s Cherokee Casino & Hotel announced on Wednesday, Sept. 12 that Paxton Myers as Vice-President of Casino Marketing.
1 Article on this Issue
New York Gaming
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For NYGA ad campaign, the fourth R is ‘racino’ (9/4/2012)
(New York) -- The New York Gaming Association, which represents the interests of the nine “racetrack casinos” — formerly known as racinos —...
1 Article on this Issue
Oneida Nation
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Experts Talk Sports Sponsorship at Unique Round Table at Turning Stone Resort (9/2/2012)
(New York) -- At 2pm today a panel of experts, ranging from ESPN SportsCenter anchor Stuart Scott, PGA Tour professional Notah Begay III and Oneida Indian Nation...
1 Article on this Issue
Other News
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River Spirit Casino could get naming rights for Expo Center (5/24/2013)
(Oklahoma) -- The fair board on Tuesday will consider a branding agreement with River Spirit Casino that would change the name of the Expo Center to River Spirit Expo.
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Casino mass market easier for investors to track: analyst (5/22/2013)
(Macau) -- Praveen Choudhary of Morgan Stanley says casino VIP segment subject to more variables
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Gambling promotions during sports broadcasts to be banned by commercial TV (5/20/2013)
(Australia) -- Australia's peak commercial television group has opposed South Australia's move to ban promotion of gambling during televised sport, but says it...
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A Love-Hate Relationship with Gambling (5/20/2013)
(Maryland) -- At Maryland Live! Casino in Hanover, Md., several signs hanging inside are not only written in English, but translated into Vietnamese, Korean and Chinese...
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Casino companies fight over Cotai trademarks (5/16/2013)
(Macau) -- A court rejects an attempt to register ‘Cotai Strip CotaiTravel’ as a trademark
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Mountaineer title sponsor for Pabian (5/12/2013)
(Ohio) -- The 45th-annual Henry Pabian Amateur Invitational will be held May 18-19 at Steubenville Country Club and this year it has a sponsor for the first time -...
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Casino ads were fun, not anti-Mississippi, says Southland executive from Gaming Summit (5/9/2013)
(Mississippi) -- The advertising, in a word, was taken personally by gaming officials in Mississippi. Southland Park Gaming and Racing’s recent marketing campaign...
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Marketing company suggest pitching the Navajos could help your brand (4/22/2013)
(Arizona) -- (Yes this is a twitter hash) #GDTECHLLC is a Native American Marketing company based in Tempe, it suggest developing a marketing campaign designed to reach...
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Marketing Team wins, included a Shiprock girl (4/22/2013)
(Louisiana) -- Every company needs a marketing department, according to Cellone they were awarded with a ‘Excellence in Marketing Award’ at the Competitive...
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$30,000 lure 'morally wrong' (4/20/2013)
(Australia) -- The Star casino has been accused of running the ''mother of all gambling inducements'', a promotion encouraging local punters to spend a...
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DO AC campaign promotes casinos (4/10/2013)
(Atlantic City) -- When you see the latest DO AC ads on TV and print later this month, take note of the subtle change from 2012’s campaign. Unlike last year, the...
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Atlantic City marketing group now touting casinos, too, in advertising (4/9/2013)
(Atlantic City) -- The Atlantic City Alliance – a non-profit corporation designed to market the city to potential tourists – unveiled a $30 million campaign...
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Atlantic City seeks to remake gambling reputation (4/9/2013)
(Atlantic City) -- Despite gaming revenue's precipitous decline at Atlantic City's casinos in the last six years, glamorous images of gamblers behind poker and...
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Big and tall: Aria lights up new 250-foot LED sign (4/8/2013)
(Las Vegas) -- You can’t miss it. It’s 250 feet tall, 65 feet wide and packed with 11 million pixels spread over 10,000 square feet of LED screen.
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$20 million Atlantic City advertising campaign for 2013 will debut Tuesday (4/8/2013)
(Atlantic City) -- The new $20 million Atlantic City advertising campaign for 2013 will focus on the variety of events taking place in the city this year, according to...
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Atlantic City to unveil 2013 ad campaign next week (4/2/2013)
(Atlantic City) -- Plans for Atlantic City’s 2013 advertising campaign, a new events series, additional public art projects and more are expected to be announced...
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Kla-Mo-Ya Casino was recently honored at a national conference for its marketing campaigns. (3/24/2013)
(Washington) -- Kla-Mo-Ya Casino was recently honored at a national conference for its marketing campaigns. Raving Consulting hosted its 15th Indian Gaming National...
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Winter is coming: MGM teams with HBO to hype ‘Game of Thrones’ (3/20/2013)
(Las Vegas) -- Stand beside the obelisk inside the Luxor and look up: you'll see the shadow of a dragon stretched across one of the slanted pyramid walls.
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Voters speak: Green's the choice for Silver Legacy (3/18/2013)
(Reno) -- Green, it is. After an online vote, the Silver Legacy Resort Casino, tallest structure on the Reno skyline, will bear the color green.
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Cherokee Nation snags big catch with Bassmaster Classic (3/18/2013)
(Oklahoma) -- Cherokee Nation and its flagship resort, Hard Rock Hotel & Casino Tulsa, made a big catch when it snagged the presenting sponsorship of the recent...
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