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Marketing

Opioid Crisis

article ‘SELL BABY SELL!’: Inside the opioid industry’s marketing machine (12/6/2019)
(USA) -- A dozen years ago, the federal government came down hard on Purdue Pharma, fining the drugmaker and three of its executives a record $634 million for...
article New court documents show former Purdue Pharma chief's role in marketing OxyContin (12/3/2019)
(Oklahoma) -- New court records reviewed by Stat show how Richard Sackler, a former executive at Purdue Pharma, guided the company's promotional strategy for the...
2 Total Articles on this Issue

Mobile Gaming

article Smartphones blamed as the majority of adults now gamble (12/3/2019)
(UK) -- More than half of adults in the UK now gamble, new figures show, prompting warnings that smartphone betting is fuelling increasingly addictive behaviour. The...
1 Article on this Issue

New Jersey Gaming

article NJ Sports Betting Boss Has A Message For Media About Using Offshore Odds (12/2/2019)
(New Jersey) -- David Rebuck, the director of the New Jersey Division of Gaming Enforcement and thus perhaps the nation’s most prominent regulator, has a bone to...
1 Article on this Issue

Sports Leagues

article Harrah's joins Philadelphia Eagles nest of marketing partners (12/2/2019)
(Pennsylvania) -- The flurry of sponsorships between gambling venues and Philadelphia sports teams teams continued Monday with Harrah’s Philadelphia Casino and...
article Coyotes make first attempts to reach Latino hockey fans (9/20/2019)
(Arizona) -- The Arizona Coyotes launched this week three new Spanish-language social media accounts as part of the team’s efforts to make inroads into the Latino...
article SugarHouse Casino becomes official sportsbook partner with Flyers, Wells Fargo Center (9/4/2019)
(Pennsylvania) -- The fan experience at Flyers games is going to a new level in the 2019-20 season. SugarHouse Casino and PlaySugarHouse.com have become the official...
3 Total Articles on this Issue

Europe Gaming

article LESSONS FOR THE U.S.: Troubling News From Abroad for Fledgling Online Gaming Markets in U.S. (11/30/2019)
(UK) -- In an ominous sign for the burgeoning online gambling markets in the United States, the United Kingdom’s Parliamentary Group on Gambling Related Harm...
1 Article on this Issue

Seneca Nation

article Buffalo Sabres follow Bills with Seneca Resorts & Casinos deal (11/29/2019)
(New York) -- Seneca Resorts & Casinos has expanded its partnership with Pegula Sports & Entertainment (PSE) to become the exclusive sportsbook partner of the...
article The NFL’s Buffalo Bills now have an official casino partner (9/2/2019)
(New York) -- The Buffalo Bills of the NFL is the latest team to jump into the gambling arena, announcing last Friday that it had teamed up with a local casino operator...
2 Total Articles on this Issue

San Manuel Tribe

article Raiders, California tribe sign stadium partnership (11/28/2019)
(Nevada) -- A second casino company has become a founding corporate sponsor of Allegiant Stadium, but it is one many Southern Nevadans may not know. The San Manuel Band...
article Tribe enters partnership with Raiders on Las Vegas stadium (10/19/2019)
(Las Vegas) -- The NFL Raiders franchise is partnering with a tribal casino on its still under-construction football stadium in Las Vegas. The Raiders announced in a...
article Oakland Raiders partner with Indian casino on Las Vegas sponsorship (10/16/2019)
(California) -- Las Vegas has no shortage of casinos but the latest sponsor of the new Oakland Raiders stadium is, in fact, a casino from California. San Manuel Casino...
article San Manuel Band brings casino name to new NFL stadium (10/16/2019)
(California) -- The San Manuel Band of Mission Indians has entered into a partnership to put its casino name on a new stadium for the Raiders professional football team.
article Anaheim Ducks expands partnership with San Manuel Casino (10/9/2019)
(California) -- The Anaheim Ducks and San Manuel Casino have expanded their 13-year long partnership, with the addition of the newly created San Manuel Casino Winner...
5 Total Articles on this Issue

Sports Betting

article Analysis: US marketing approach must learn from Europe’s mistakes (11/26/2019)
(USA) -- In the last year, we have seen operators partner up with franchises from across various US leagues. Fox Bet signing with the Philadelphia 76ers is one of the...
article Google allows five more US states to advertise sports betting (10/21/2019)
(USA) -- Google has updated its gambling and games policy, authorizing advertising for sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana....
article Google permits five more states to advertise sports betting (10/18/2019)
(USA) -- Google has updated its gambling and games policy, authorizing advertising for sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana.
press release Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses (9/24/2019)
(Worldwide) -- Sportradar, the world’s leading provider of sports data and content, announced the launch of its programmatic ad solution. The offering comes from...
article Larger US sports betting market races for (online) end zone (9/4/2019)
(New Jersey) -- As the second NFL season following a U.S. Supreme Court ruling clearing the way for legal sports betting begins, the industry is growing larger and ever-...
5 Total Articles on this Issue

Las Vegas Gaming

article Get used to Las Vegas slogan: ‘What Happens Here, Only Happens Here’ (11/24/2019)
(Las Vegas) -- On Tuesday night, Steven Tyler cut from Aerosmith’s raucous show at Park Theater for a commercial break. “When I say, ‘What Happens Here...
article PHOTOS: RAZER gaming store opening at The LINQ Promenade in Las Vegas (9/10/2019)
(Las Vegas) -- AmericaJR’s Jason Rzucidlo was LIVE at the LINQ Promenade for the grand opening of the new RAZER gaming store.
2 Total Articles on this Issue

Muckleshoot Tribe

article Muckleshoot Tribe enters into casino partnership with hockey team (11/9/2019)
(Washington) -- The Muckleshoot Tribe has entered into a partnership with the National Hockey League team based in Seattle, Washington. The Muckleshoot Casino will serve...
article Muckleshoot Casino joins NHL Seattle as official partner; tribe blesses land of remodeled arena (10/31/2019)
(Washington) -- The redeveloped sports arena at Seattle Center has the Muckleshoot Indian Tribe’s blessing. Along with an exchange of smiles and handshakes. The...
article Muckleshoot sponsorship deal with NHL Seattle could have future sports gambling implications (10/30/2019)
(Washington) -- A new sponsorship deal between NHL Seattle, the Oak View Group (OVG) and the Muckleshoot Casino holds intriguing potential for all sides as state...
3 Total Articles on this Issue

Eastern Band of Cherokee

article 5th Quarter: Panthers strike deal with Harrah’s Cherokee Casino (11/7/2019)
(North Carolina) -- The Carolina Panthers have announced a big deal with a major North Carolina casino and it has people wondering if this is a gamble on sports betting...
1 Article on this Issue

Foxwoods

article Commentary: The Red Sox Are Coming to Town (11/7/2019)
(Massachusetts) -- As the headlines keep coming about the state’s casinos not meeting their projections for gaming revenues, the announcement last week that the...
1 Article on this Issue

MGM Resorts

article MGM lands naming rights for Fenway Park performing arts venue (11/7/2019)
(Massachusetts) -- MGM Resorts International has landed the naming rights for a performing arts center at Fenway Park, home of the Boston Red Sox. In a Wednesday press...
article Taco Bell, BetMGM raise stakes on World Series ‘Steal a Taco’ promo (10/15/2019)
(Nevada) -- Sports bettors in Nevada will have the chance to win free tacos — and a bit of cash — through a new partnership between BetMGM and Taco Bell.
2 Total Articles on this Issue

eSports

article BLOG: Esports attracts non-gaming brand sponsorship (11/5/2019)
(USA) -- Marketers like to know what they’re getting into but esports — with its varying titles, audiences, and schedules — has been a challenge to...
article Red Bull Partners With Riot Games for Global League of Legends Events (10/4/2019)
(Worldwide) -- Red Bull is expanding its partnership with Riot Games beyond Europe and Brazil to support the publisher’s global esports events through next year....
2 Total Articles on this Issue

Google

article The Impact Of Google Lifting Its Online Gaming Ad Ban (10/28/2019)
(Worldwide) -- Valued at $309 billion, Google has a power that is unmistakable. So when the third-biggest brand in the world — just a few rounding errors behind...
1 Article on this Issue

Massachusetts Gaming

article Massachusetts study raises concerns gambling addiction among working-class Asian immigrants (10/28/2019)
(Massachusetts) -- A study released last week raises concerns about the lack of multilingual entertainment and culturally sensitive counseling in Chinatown, suggesting...
1 Article on this Issue

Facebook

article Facebook In Trouble Yet Again After Exposing Minors To Gambling Ads (10/14/2019)
(USA) -- Facebook has reportedly marked hundreds of thousands of children as interested in gambling and alcohol products and services. This could potentially expose them...
1 Article on this Issue

Poarch Creek

article PCI Gaming Authority completes rebranding of Wind Creek Bethlehem (10/14/2019)
(Pennsylvania) -- Five months on from purchasing its tenth casino for a total enterprise value of $1.3 billion, PCI Gaming Authority Wind Creek Hospitality has...
1 Article on this Issue

Quinault Indian Nation

article Quinault Beach Resort and Casino Offers a Spooky-Good Time at the Annual Nightmare Ball (10/10/2019)
(Washington) -- We all love a reason to dress up, especially when it means the most over-the-top, frightening, brightly colored, sparkly costumes. Each October, Quinault...
1 Article on this Issue

Atlantic City Gaming

article Gamblers Battle With Ocean Casino Over Disappearing Rewards Dollars (10/7/2019)
(Atlantic City) -- In the movies, Danny Ocean pulls one over on the casinos. In Atlantic City, Ocean Casino pulls one over on its customers. At least that’s how some of...
1 Article on this Issue

Barona

press release Barona Resort & Casino to Give Away $1,000,000 Cash in October Plus Extra Points All Month Long (10/2/2019)
(California) -- Barona Resort & Casino has unveiled a calendar of exciting promotions in October featuring a month-long $1,000,000 Cash Giveaway that ends with one $...
1 Article on this Issue

Tobacco & Cigarettes

article Nation's No. 2 radio group says it won't air Juul, other e-cigarette ads (9/26/2019)
(USA) -- With vaping deaths a big concern to health officials across the United States, Entercom Communications on Wednesday banned e-cigarette advertisements on its...
1 Article on this Issue

American Gaming Association

article AGA Senior Director: Education critical to US sports betting recruitment (9/24/2019)
(USA) -- A panel of industry experts specific to the US sports betting market gathered to discuss issues around recruitment. Currently, operators, suppliers, affiliates...
1 Article on this Issue

Wisconsin Gaming

article Oneida Casino appointed official casino partner of Green Bay Packers (9/23/2019)
(Wisconsin) -- The Green Bay Packers has appointed Oneida Casino as its official team casino as part of an enhancement of its long-standing partnership with the Oneida...
1 Article on this Issue

Yocha Dehe Wintun

article Cache Creek and 49ers enter into multi-year sponsorship agreement (9/23/2019)
(California) -- Cache Creek Casino Resort and the Yocha Dehe Wintun Nation have been appointed as a partner of the San Francisco 49ers as part of a multi-year deal that...
article San Francisco 49ers Announce Partnership with Cache Creek Casino Resort, Yocha Dehe Wintun Nation (9/19/2019)
(California) -- The San Francisco 49ers announced on Thursday the addition of Cache Creek Casino Resort and the Yocha Dehe Wintun Nation as a proud partner of the team...
2 Total Articles on this Issue

William Hill

article William Hill looking for U.S. media deals (9/20/2019)
(USA) -- London-based bookmaker William Hill (WIMHY +3.9%) is looking for broadcast deals in the United States, the Financial Times reports.
1 Article on this Issue

Sandia Pueblo

press release Heavy metal thunder: Sandia Resort & Casino giving away Indian motorcycle (9/13/2019)
(New Mexico) -- Hit the open road this fall with a new Indian motorcycle. Sandia Resort & Casino is giving away prizes ranging from $500 in free play to a 2019...
1 Article on this Issue

Sports in Las Vegas

press release Twitch kicks off partnership with the Raiders & Allegiant Stadium (9/10/2019)
(Las Vegas) -- Twitch, the leading service and community for multiplayer entertainment, today announced a partnership with the Raiders as a founding partner of Allegiant...
1 Article on this Issue

Washington Gaming

article BLOG: Kick Fall Into High Gear at Little Creek Casino Resort (9/10/2019)
(Washington) -- Summer’s lazy days fade into the rush of autumn. School starts and the holiday calendar starts ramping up through the end of the year. Burn off...
1 Article on this Issue

Gila River

article Arizona Cardinals choose Gila River as official hotel and casino partner (9/9/2019)
(Arizona) -- The National Football League’s (NFL) Arizona Cardinals have named Gila River Hotels & Casinos as the team’s official hotel and casino...
article Cardinals name Gila River Hotels & Casinos as official partner (9/4/2019)
(Arizona) -- For 15 years, the Arizona Cardinals have enjoyed a unique relationship with Gila River Hotels & Casino – Wild Horse Pass, Lone Butte, and Vee...
2 Total Articles on this Issue

Wisconsin Oneida

article Packers expand sponsorship partnership with Oneida Nation allowing casino advertising (9/3/2019)
(Wisconsin) -- The Green Bay Packers are expanding their partnership with Oneida Nation of Wisconsin, a federally recognized Indian tribe with a reservation near Green...
1 Article on this Issue

Other News

article Local culinary teams to face off in Gingerbread Build-Off at Northern Quest Sunday (12/6/2019)
(Washington) -- What's Christmas without gingerbread cookie houses? For the first time, Northern Quest Resort and Casino is hosting the 15th annual gingerbread...
article OP/ED: We need to stop selling the lottery as the path to the good life (11/30/2019)
(New York) -- The advent of government-organized gambling, in the form of state lotteries, is one of our age’s most unnoticed social transformations. Before 1964,...
article What Does a Casino Want From Its CRM? Everything About Its Gamblers (11/28/2019)
(USA) -- Since the first online gambling site opened in the Caribbean in 1995, the internet gambling industry has mushroomed and posed a threat to brick-and-mortar...
press release Win Systems united the main operators in Mexico to present its new generation of products (11/27/2019)
(Mexico) -- Win Systems, the leading provider in the gaming and entertainment industry, held an event at the prestigious Saint Regis Hotel in Mexico City where the main...
article ASAI raps "offensive, anti-English" Paddy Power ad (11/26/2019)
(UK) -- The Advertising Standards Authority of Ireland (ASAI) has upheld complaints that argued a press and social media advertisement from Paddy Power was, “...
article YouTube to update harassment and gaming policies, clarify changes to kids content (11/21/2019)
(Internet) -- In YouTube CEO Susan Wojcicki quarterly letter, released today, the exec addresses a number of changes to YouTube policies, including the recent FTC-...
press release BLOG: Casinos Win Big with Digital Signage (11/20/2019)
(USA) -- The key to the success of large venues such as casinos, hotels and stadiums is delivering a customer experience that makes people feel like more than just a...
article Conor McGregor Mocked Online For Starring In Bizarre Russian Gambling Advert (11/12/2019)
(Russia) -- Conor McGregor has been ridiculed online after appearing in a very strange advert for a Russian betting company.
press release Taco Bell’s “Steal a Base, Steal a Taco” Is Back -- And With More on the Line (10/23/2019)
(California) -- For the seventh year in a row, Taco Bell is giving fans across the country another reason to get excited for the World Series: free tacos. But this year...
article Google to remove online casino advertising ban in US by 2020 (10/20/2019)
(USA) -- As the gambling landscape continues to evolve in the United States, Google has decided to change advertising polices regarding online casino advertising in the...
article Belgian online gambling ops will curb ads if National Lottery does (9/30/2019)
(Belgium) -- Belgium’s biggest private gambling operators have voluntarily agreed to halt most of their advertising efforts but want the government to force the...
article BGC Launches Industry Consultation On Ad Restrictions (9/25/2019)
(Belgium) -- The Belgian Gaming Commission (BGC) has initiated a review on the broad advertising constraints that have entered into force since 1 June of this year,...
article Leicester City signs Yabo Sports as official club partner (9/18/2019)
(UK) -- Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports. One of Asia’s largest gaming companies, the betting brand...
article Sper claims marketing code has improved operator advertising (9/17/2019)
(Sweden) -- The Swedish gambling trade association Spelbranschens Riksorganisation (SPER) claims that the marketing guidelines drawn up in March have prompted operators...
article Don't toss that losing lottery ticket (8/28/2019)
(Ontario) -- You could win, even if you lost. In 1982 it was worthwhile to hold on to Wintario lottery stubs that didn't win a share of the jackpot.That's...
article Branding key for casinos to thrive in competitive marketplaces (7/25/2019)
(Las Vegas) -- A casino’s brand is it’s personality, and properties that want to thrive in a growing competitive marketplace need that identity. Otherwise...
article Google Allows Sports Betting Companies To Advertise Through Google Ads (6/17/2019)
(USA) -- In its recent update, Google has confirmed that it would allow sportsbooks in New Jersey to advertise through google ads. Earlier Apple got strict with gambling...
article Kenya court strikes down new gambling advertising restrictions (5/29/2019)
(Kenya) -- Kenya’s gambling operators have caught a rare break after a local court shot down the government’s plan to restrict gambling advertising.
article Spain to ban gambling advertising (5/21/2019)
(Spain) -- The Spanish government and regional authorities seem to have the gaming industry in their sights. That’s why Spain may ban gambling advertising in the...
article Spain’s Ombudsman calls for complete ban on gambling advertisements (5/21/2019)
(Spain) -- Spain’s acting ‘Civic Ombudsman’, Francisco Fernández Marugán, has urged the Spanish government to issue a complete ban on advertising...

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