Subscribe to our Daily Digest e-mail

Marketing

Nevada Gaming

press release Eldorado Resorts, Inc. launches ONE Club guest loyalty program at six properties (1/15/2017)
(Nevada) -- Eldorado’s new distinctive loyalty program ONE Club will reward guests with exclusive benefits nationwide. With ONE Club, guests can receive comps at...
1 Article on this Issue

Ontario Gaming

article Signature branding key to casino success (12/14/2016)
(Ontario) -- The company hired to run Casino Sault Ste. Marie is counting on its signature 'brands' to grasp a greater chunk of the entertainment market. Carrie...
1 Article on this Issue

Australia Gaming

article Courtside gambling ads dumped from Australian Open (12/9/2016)
(Australia) -- Controversial courtside ads for UK bookmaker William Hill have been dumped from next month's Australian Open tennis tournament.
article Gambling ads near schools, on public transport to be banned by Victoria (8/20/2016)
(Australia) -- Gambling advertising on Victorian trains, trams, buses and taxis will be banned under a new plan from the Andrews government.
article Children consider gambling ads a 'normal' part of sport, study by Deakin University researchers find (8/15/2016)
(Australia) -- Watching gambling ads is becoming a normal part of watching football for Australian children, a study has found. Deakin University researchers said...
article Ubet Gambling Firm Prosecuted In New South Wales Over Illegal Ads (7/1/2016)
(Australia) -- Ubet, the gambling firm that operates an online sportsbook Down Under, has fallen foul of the prosecutors over its latest promotional ads.
article Raiders clubs will take casino pokies opposition to members (5/7/2016)
(Australia) -- The Raiders group will take its opposition to the Barr government's casino poker machines policy to its more than 50,000 members, and will consider...
5 Total Articles on this Issue

eSports

article How eSports are pioneering new media models (11/30/2016)
(USA) -- ESports has become a $1 billion global industry. As media casts about for sustainable business models, it could do worse than to take a few lessons from how...
article Gambling Casinos Targeted By Developers After Major War (10/16/2016)
(USA) -- The various online gambling casinos run by EVE Online players are finally being targeted by the games’ developers, CCP, officially in lieu of the upcoming...
article eSports: What's next for brand sponsorship now gaming’s gone mainstream? (9/2/2016)
(UK) -- Manchester City hit headlines earlier this year for its latest signing: an 18-year-old star who will never have to kick a football. Kieran Brown is the club...
article Evaluating eSports (9/1/2016)
(Las Vegas) -- Why casino marketers will be missing the boat if they don’t examine how this can impact their operation and attract new, younger customers.
4 Total Articles on this Issue

Mohegan Sun

press release Mohegan Sun Pocono in Wilkes-Barre runs special Christmas and New Year’s Eve events and promos (11/25/2016)
(Pennsylvania) -- Mohegan Sun Pocono in Wilkes-Barre has announced its plans for Christmas and New Year’s Eve. With festivities throughout the holidays, there is...
article Mohegan Sun wins awards for film/video (8/3/2016)
(Connecticut) -- Mohegan Sun has won eight 2016 Telly Awards, which recognizes the best in film and video productions, web commercials and local, regional and cable TV...
article Mohegan Sun wins 8 Telly Awards (8/1/2016)
(Connecticut) -- Mohegan Sun recently recently won eight Telly Awards. The awards honor film and video productions, web commercials and local, regional and cable TV...
3 Total Articles on this Issue

Online Gaming

article ICO to crack down on personal data usage in online gambling (11/11/2016)
(UK) -- The UK’s Information Commissioner’s Office (ICO) is to target more than 400 companies believed to be using people’s personal information to...
article Gaming YouTubers plead not guilty to breaching gambling advertising laws (10/15/2016)
(UK) -- Two YouTubers have plead not guilty after being charged with video game gambling offences, one of which has been accused of inviting children to gamble by...
article Scientific Games appoints Kevin Sheehan as CEO and President (8/7/2016)
(USA) -- Scientific Games Corporation today announced that Kevin M. Sheehan, former Chief Executive Officer and President of Norwegian Cruise Line, has joined Scientific...
3 Total Articles on this Issue

Mobile Gaming

article DeltaDNA study shows mobile game makers don’t know how to handle in-game ads (11/9/2016)
(UK) -- Game developers know that in-game ads are important, but they don’t know the best way to approach them. That’s the conclusion of a survey by mobile...
article A Lion Dances With Carcass In Weird Mobile Gambling Ad (8/24/2016)
(Australia) -- London agency ‘Now’ has released part one of a two-part series for client LeoVegas. The ad stars the casino’s lion mascot ‘LEO...
2 Total Articles on this Issue

Fantasy Sports

article What Fantasy Sports And Music Producers Can Teach Brands About Creativity (11/7/2016)
(USA) -- What do fantasy sports league Fan Duel and music producer Quincy Jones have in common? They provide unusual lessons on how to be creative and successful with...
article Here’s just how much DraftKings and FanDuel ad spending has decreased in the last year (9/6/2016)
(USA) -- Once upon a time, just last year in fact, television advertising spending was ruled by daily fantasy sports. In fact, there was a moment in our history when...
article Get ready for those annoying DraftKings, FanDuel commercials again (9/1/2016)
(New York) -- Get ready for more daily fantasy sports ads this fall. DraftKings and FanDuel are planning an ad blitz to remind sports fans they’re still in...
article Fantasy-Sports Sites Curtail Ad Spending (8/1/2016)
(USA) -- After inundating sports fans with a barrage of commercials during last year’s football season, fantasy-sports websites FanDuel Inc. and DraftKings Inc....
article Jason Robins – ‘DraftKings needs to rethink its marketing message’ (7/15/2016)
(Massachusetts) -- Speaking to Fortune Magazine Jason Robins CEO & Co-Founder of leading US daily fantasy sports operator DraftKings has stated that his company will...
article NFL curbs fantasy football marketing to youths (7/13/2016)
(New York) -- The NFL has agreed to curtail its marketing of fantasy football to children ages 6 to 12. Last season, the league marketed fantasy football to youngsters...
article NFL will reboot its fantasy football game for kids (7/13/2016)
(New York) -- Responding to complaints from childhood advocates, the NFL has agreed to overhaul its fantasy football game aimed at children aged 6-12. The critics had...
7 Total Articles on this Issue

MGM Resorts

article Casino CEO Jim Murren: MGM Springfield, National Harbor, Atlantic City's Borgata would market together (11/7/2016)
(Massachusetts) -- MGM Resorts International plans to integrate marketing of MGM Springfield with its other new casinos in Maryland and New Jersey. "It will have a...
1 Article on this Issue

Foxwoods

press release Foxwoods launches new rewards program (9/29/2016)
(Connecticut) -- Foxwoods Resort Casino, in connection with launch ambassador Richard Rawlings, owner of the soon-to-open Richard Rawlings' Garage, today announced...
1 Article on this Issue

Pennsylvania Gaming

article New Meadows GM: Discretionary comps help casino build loyalty (9/26/2016)
(Pennsylvania) -- Handing out more comps can benefit players and casino alike, says the new boss of the Meadows Casino in Washington. “I see the discretionary comp...
article 888 Begins Promotional Effort In Pennsylvania Ahead Of Online Gambling Legislation (7/12/2016)
(Pennsylvania) -- 888 has quietly launched a cross-promotional campaign with its land-based online gambling partner in Pennsylvania, Mount Airy Casino Resort. Effective...
2 Total Articles on this Issue

Florida Gaming

article When it comes to casino contests, Pauly is the man (9/13/2016)
(Florida) -- Pauly’s pleasant perspective perpetually pleases. Paul Messell, known in among South Florida fans simply as “Pauly,” hosts casino programs...
1 Article on this Issue

Las Vegas Gaming

article Gambling cities like Vegas move toward being family friendly (9/11/2016)
(Las Vegas) -- Las Vegas has always been the greatest chameleon city in the US. Ever since its foundations were laid, it has been branded and re-branded as anything from...
article Las Vegas company bets casino players will value loyalty offers more if they win them (7/10/2016)
(Las Vegas) -- Would customers be more inclined to redeem a free offer if they won it in a game of skill? The representatives of a technology startup are betting the...
2 Total Articles on this Issue

Seminole Tribe

article James F. Allen receives Casino Marketing Lifetime Achievement Award (9/11/2016)
(New Jersey) -- James F. Allen, CEO of Seminole Gaming and chairman of Hard Rock International, has received the Casino Marketing Lifetime Achievement Award. Allen was...
press release Seminole Gaming CEO receives lifetime achievement award (7/14/2016)
(Florida) -- James F. Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, has received the Casino Marketing Lifetime Achievement Award.
article Gary Bitner Introduces Bitner Group (5/24/2016)
(Florida) -- Bitner Goodman, one of South Florida’s most respected public relations firms, will now be known as the Bitner Group. The name change was announced...
3 Total Articles on this Issue

New York Gaming

article Del Lago hires casino marketing guru (9/9/2016)
(New York) -- James Rafferty has spent 38 years working in the gaming industry. The $440 million del Lago Resort & Casino will be the 15th casino the Genevan has...
1 Article on this Issue

Snoqualmie Tribe

article Casino Marketing Grows More Sophisticated in Seattle (8/30/2016)
(Washington) -- This week, our sister site mGamingWatch reported that Seattle’s “Closest Casino” Snoqualmie Casino has tapped Intermezzo’s...
1 Article on this Issue

Hard Rock

article Hard Rock International buys naming rights to Miami Dolphins stadium (8/18/2016)
(Florida) -- In a multi-year deal believed to be worth $250 million, Hard Rock International, owned by the Seminole Tribe of Florida, has purchased the naming rights to...
article For Miami Dolphins, reported $250M Hard Rock deal is smashing success (8/17/2016)
(Florida) -- Prince, Shakira, Flo Rida and Rihanna were there, at least in spirit. So were searchlights, smoke machines and a deejay rocking the house. And Pitbull was...
article Report: Dolphins Newly Renovated Home To Be Called Hard Rock Stadium (8/16/2016)
(Florida) -- Miami Dolphins owner Stephen Ross has put a lot of money into renovating the team’s home stadium. With finishing touches being applied to the stadium...
article Rock on -- Hard Rock Stadium ideal fit for South Florida (8/16/2016)
(Florida) -- Rock on, South Florida. You now have the nation’s catchiest corporate-named stadium. The Dolphins and Hurricanes’ renovated home, which has been...
article The Dolphins will play their games at Hard Rock Stadium (8/16/2016)
(Florida) -- According to Armando Salguero of the Miami Herald, Hard Rock International has purchased the naming rights to the newly refurbished Dolphins stadium. It...
5 Total Articles on this Issue

Mining & Drilling

article Video represents 'all that is really sick about the mining industry', Pam Palmater says (8/12/2016)
(Ontario) -- A promotional video for a mining company featuring young women in bikini tops is "disgusting" and has one expert calling on government to explore...
1 Article on this Issue

New Jersey Gaming

article Group against north NJ casinos has ads (8/10/2016)
(New Jersey) -- A group opposed to allowing casinos in northern New Jersey is set to launch a television ad campaign. Trenton’s Bad Bet said Wednesday that it will...
1 Article on this Issue

Connecticut Gaming

article MGM Gears Up Opposition to Connecticut Casino (7/17/2016)
(Connecticut) -- Rarely has a gaming company done as much to try to stop a competing casino from happening. However, some say that MGM Resorts is just protecting the...
1 Article on this Issue

Turning Stone

article Turning Stone to join Pokemon Go phenomenon, host special weekend for virtual app (7/13/2016)
(New York) -- The Turning Stone Resort and Casino is tapping the latest trending in gaming, inviting Pokemon trainers throughout Central New York to take part in a...
1 Article on this Issue

Playtech

press release Playtech launches largest ever casino network promotion (6/20/2016)
(UK) -- Playtech, the world’s leading Omni-channel gaming software, systems and services supplier, has launched its largest ever casino promotion that will run...
1 Article on this Issue

Atlantic City Gaming

article Assembly advances bill to promote A.C. casinos online (6/2/2016)
(Atlantic City) -- A bill which would require Atlantic City casinos with online gambling to promote the casinos on their websites was advanced by the state’s...
1 Article on this Issue

Forest County Potawatomi

article Bucks owners see arena naming rights deal in six months, with BMO Harris, Potawatomi in mix (5/10/2016)
(Wisconsin) -- The Milwaukee Bucks owners would like to finalize a naming rights deal for their new arena by late this year. They also anticipate BMO Harris Bank and...
1 Article on this Issue

Other News

article A month after delay, Mountaineer Casino gets WV tourism grant (11/18/2016)
(West Virginia) -- The West Virginia Tourism Commission approved $175,000 for an advertising program for Mountaineer Casino Racetrack and Resort, one month after...
article Ex-addict footballer is face of internet gambling firm (11/18/2016)
(UK) -- A former Scotland football captain and recovering gambling addict is employed as an ambassador for a company that markets internet bookmakers.
article Gambling addict footballer Colin Hendry becomes ambassador for online betting company (11/18/2016)
(UK) -- Former Scotland football captain Colin Hendry, a recovering gambling addict who declared bankruptcy in 2010, has been named as an ambassador for an company who...
article Gambling sites eyeballed by UK data watchdog over spam texts (11/10/2016)
(UK) -- Online gambling outfits have been put on notice by the UK's data regulator as part of an investigation to crack down on the sector's seemingly industrial...
article ICO aims at 400 online gambling companies for misuse of personal data (11/10/2016)
(UK) -- The Information Commissioner's Office has penned and sent more than 400 letters to online gambling businesses it believes are using personal data to promote...
article Cops to act tough against online gambling advertisers (11/5/2016)
(India) -- You may have seen advertisements on social networking and other websites that lure netizens to click and play illegal games with promises like ‘Play...
article Station Casinos to unveil enhanced loyalty card program (10/29/2016)
(Las Vegas) -- Station Casinos’ Boarding Pass loyalty card is evolving again. When card-carrying customers of the city’s largest locals casino chain make...
article Gambling industry braces for Government crackdown (10/25/2016)
(UK) -- Bookmakers are bracing for a Government crackdown on the industry, including high stakes fixed-odds gambling machines and its advertising tactics.
article Is banning gambling ads censorship? You bet (10/25/2016)
(UK) -- For those of a certain age, like me, you only need to mention the words ‘shake’ and ‘vac’ in the same breath before one of advertising...
press release Barona Resort & Casino to Celebrate Halloween with Over $40,000 in Cash Prize Giveaways on Monday, October 31 (10/25/2016)
(California) -- Barona Resort & Casino is brewing up more fun and excitement this year for its annual Halloween Bash! On Monday, October 31 Club Barona members can...
article Gambling adverts could be banned as culture secretary reveals: 'My kids know betting ads off by heart' (10/24/2016)
(UK) -- The Culture Secretary has warned that gambling companies could be banned from showing TV adverts during the daytime and revealed that her children can recite...
article Ministers consider tough new rules for gambling (10/24/2016)
(UK) -- Gambling companies could face a number of new curbs, from a ban on daytime TV advertising to reduced stakes on betting machines, as the government prepares to...
article Is the gambling industry routinely breaking advertising rules? You bet. (10/20/2016)
(UK) -- In what is becoming a running theme, a string of bookies have been slated by advertising watchdogs. This week, betting firms made up half of all complaints...
article YouTube Star Pleads Not Guilty to Inviting Children to Gamble (10/18/2016)
(UK) -- A celebrity esports YouTuber has pled not guilty in a UK court to charges of promoting unlawful gambling. Craig Douglas, known to his 1.3 million subscribers as...
article Two YouTube stars appear in court charged with advertising unlawful gambling on video games (10/14/2016)
(UK) -- TWO vloggers appeared at Birmingham Magistrates’ Court today charged with advertising unlawful gambling, in what’s believed to be the first case...
article Manchester United take the next step in sports gambling sponsorships with club branded casino (10/14/2016)
(UK) -- Manchester United have launched a branded online live casino with their official betting partner Marathonbet in a move intended to offer fans a more tailored...
article Gambling firms and broadcasters unite to combat proposed daytime ad ban (10/9/2016)
(UK) -- Bookmakers and broadcasters have slammed a proposed government ban on betting ads airing during daytime TV that they claim would do little to protect children...
article How gambling and betting companies have taken over the Premier League's shirts (10/8/2016)
(UK) -- Football fans might have noticed a recurring theme on this year's Premier League shirts — gambling. More Premier League teams are sponsored by gambling...
article Intralot signs up with Fifa and Italian FA (10/7/2016)
(Italy) -- Intralot has signed a cooperation agreement with Early Warning System (EWS), a subsidiary of football’s global governing body Fifa, and agreed a...
article Gambling adverts face ban from daytime TV over fears they are influencing children (10/7/2016)
(UK) -- Gambling advertisements on daytime TV face a ban over fears they are influencing children. Increasing numbers of youngsters see betting as normal after being...

visionary sponsor advertisement

sponsor advertisement