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Marketing

Shinnecock Tribe

press release Shinnecock Tribe Wins Right to Keep Electronic Billboard on Long Island (5/20/2020)
(New York) -- The Shinnecock Indian Nation got a victory in New York state Supreme Court in its fight to keep its electronic billboard, built on a right-of-way along...
1 Article on this Issue

Sports Leagues

article Can anything be done to stop the rise and rise of gambling company sponsorship in sport? (5/19/2020)
(UK) -- In football, anyone remember the Watney Cup? The pre-season tournament - sponsored by brewers Watney Mann - lasted for four years in the early 1970s, and was...
article It looks like a D.C. United-Caesars partnership is just about wrapped up (2/7/2020)
(Washington D.C.) -- D.C. United is finalizing a partnership with Caesars Entertainment Corp. (NASDAQ: CZR) that would likely bring a sportsbook to Audi Field. With the...
article Harrah's joins Philadelphia Eagles nest of marketing partners (12/2/2019)
(Pennsylvania) -- The flurry of sponsorships between gambling venues and Philadelphia sports teams teams continued Monday with Harrah’s Philadelphia Casino and...
3 Total Articles on this Issue

UK Gambling

article Gambling firms' social messages are ‘thinly veiled’ adverts, say MPs (5/10/2020)
(UK) -- Gambling firms are undermining their pledge not to advertise during lockdown by showing “thinly veiled” commercials disguised as social...
article Bookmakers are accused of trying to lure back problem gamblers during coronavirus lockdown (4/19/2020)
(UK) -- Bookmakers have been accused of using ‘predatory’ tactics to lure back former gambling addicts during the coronavirus lockdown. With betting shops...
article Mr Green instructs UK affiliates to cease casino advertising immediately (2/4/2020)
(UK) -- Mr Green has instructed its UK-facing affiliate partners to halt all casino marketing activity with immediate effect. The William Hill-owned brand issued an...
article MPs want total ban on TV gambling adverts to stop epidemic destroying lives (2/3/2020)
(UK) -- MPs want a total ban on TV gambling adverts. They say bookies’ voluntary acceptance of a ban during live sports and pre-9pm is not enough.
4 Total Articles on this Issue

COVID-19

press release Casino Marketing & Technology Conference Postponed (5/8/2020)
(Las Vegas) -- Casino Marketing & Technology Conference, which was scheduled to be held July 14-16 at Caesars Palace, has been moved to November 9-12 at Bally's...
1 Article on this Issue

San Manuel Tribe

article Raiders' Move to Las Vegas Has Led to Ridiculous Increase in Corporate Money (4/19/2020)
(Las Vegas) -- Some teams need a jersey change, new stadium, or QB shuffle to wake them up after a long period of doldrums. In the case of the Las Vegas Raiders,...
1 Article on this Issue

Europe Gaming

article Spain issues new online gambling ad limits during virus lockdown (3/31/2020)
(Spain) -- Spain’s online gambling operators have been told to restrict their marketing efforts to avoid taking advantage of problem gamblers on lockdown during...
article Spain to introduce tobacco-style ad restrictions for gambling (sub req) (1/2/2020)
(Spain) -- Spain’s new coalition government has said it will bring gambling advertising regulations in line with those imposed on the tobacco industry.
article LESSONS FOR THE U.S.: Troubling News From Abroad for Fledgling Online Gaming Markets in U.S. (11/30/2019)
(UK) -- In an ominous sign for the burgeoning online gambling markets in the United States, the United Kingdom’s Parliamentary Group on Gambling Related Harm...
3 Total Articles on this Issue

Australia Gaming

article Australian broadcaster warned over breaching gambling advert regulations (3/20/2020)
(Australia) -- The Australian Communications and Media Authority (ACMA) has told broadcaster Nine to prove compliance with gambling advertising rules, after it was found...
article ACMA takes action against Nine over gambling ads breach (3/19/2020)
(Australia) -- The Australian Communications and Media Authority (ACMA) has taken action against Nine for breaching gambling advertising rules during online streams of...
2 Total Articles on this Issue

MGM Resorts

article After the pandemic, Costa at MGM to go full steam ahead with Italian rebranding (3/19/2020)
(Massachusetts) -- It’s been a hard break for Gary Evangelista and the staff at Costa at MGM Springfield. Just after the restaurant reopened after a rebranding,...
article MGM Japan to sponsor Osaka Evessa pro basketball team (1/31/2020)
(Japan) -- MGM Resorts Japan has announced that it is now an official platinum partner of Osaka Evessa, which plays in Japan’s professional basketball League....
2 Total Articles on this Issue

New York Gaming

article Ad Campaign Begins for Mobile Sports Betting in New York (3/5/2020)
(New York) -- A TV ad campaign this week was launched to push for mobile sports betting legalization in New York. The six-figure ad purchase has the campaign airing in...
1 Article on this Issue

Oklahoma Gaming

article Confusion surrounded new state brand (3/3/2020)
(Oklahoma) -- Nearly three weeks after Oklahoma’s new state brand was unveiled, tens of thousands of Oklahomans have made it known that they aren’t fans. On...
1 Article on this Issue

PokerStars

article TSG to launch PokerStars Sports brand and TV advertising for PokerStars Casino in 2020 (2/28/2020)
(Wall Street) -- The Stars Group Inc. (TSG) reported Thursday its financial results for the fourth quarter and year ended December 31, 2019 and provided additional...
1 Article on this Issue

Choctaw Nation

article Ad for Casino Appears on Side of ‘Leaning Tower of Dallas’ (2/25/2020)
(Texas) -- A casino took advantage of Dallas' newest landmark Tuesday night, projecting an ad onto the side of the "Leaning Tower of Dallas." An ad for...
1 Article on this Issue

Sports Betting

article The new college student craze: Sports gambling (2/20/2020)
(USA) -- The days of only being able to bet on sports in a casino are officially coming to a close since online sports gambling is quickly gaining popularity. The...
1 Article on this Issue

Las Vegas Gaming

article Odds Heavily Favor R&R Partners Again Winning Las Vegas Marketing Contract (2/17/2020)
(Las Vegas) -- R&R Partners has held the marketing contract with the Las Vegas Convention and Visitors Authority (LVCVA) for decades. But that could change in 2020.
article New Las Vegas Marketing Motto 'Only Vegas' Set for Reveal at Grammys (1/20/2020)
(Las Vegas) -- Las Vegas tourism officials are readying to roll out their new marketing slogan that might put a slight twist on the iconic “What Happens Here,...
article Digital age presents new meaning for Las Vegas’ slogan (1/1/2020)
(Las Vegas) -- When Las Vegas first unveiled its “What Happens Here, Stays Here” slogan in 2003, it was much easier for tourists to keep their trip under...
3 Total Articles on this Issue

Prairie Band Potawatomi

article Prairie Band One Stop Casino geared towards ages 18-21 (2/6/2020)
(Kansas) -- Prairie Band Casino & Resort has expanded outside of its original venue and has given young adults the opportunity to dabble in gambling. Prairie Band...
1 Article on this Issue

Sycuan Tribe

press release Sycuan Casino Resort's February 2020 Promotions (2/4/2020)
(California) -- Sycuan Casino Resort has several exciting property-wide promotions in February including Guest Appreciation, President's Day, Leap into FREEplay,...
1 Article on this Issue

Hard Rock

article Hard Rock Hotel Prepares For Big Final Weekend (1/31/2020)
(Florida) -- The Hard Rock Hotel and Casino is throwing one last big party before closing the doors following Super Bowl 54. The event, called "The Last Great Party...
article Guitar hotel offers $2 million giveaway for Super Bowl commercial (1/31/2020)
(Florida) -- So you want to stay in the giant guitar hotel, but the cost is a bit out of your price range. Welcome to the club. You can, however, enter a $2 million...
article Hard Rock Wants to Treat You Like a Super Bowl Halftime Show Star With $100K Stay (1/31/2020)
(Florida) -- As Jennifer Lopez preps for the Super Bowl Halftime Show on Sunday, the Hard Rock Hotels is ready to give one lucky winner a hotel stay comparable to that...
press release Hard Rock International Unveils Star-Studded Cast In Big Game Commercial (1/29/2020)
(Florida) -- Ahead of its primetime premiere, Hard Rock International reveals an all-star celebrity line-up, featured in the Michael Bay production titled, "The...
article Hard Rock Tulsa’s ‘The Joint’ getting a re-brand (1/13/2020)
(Oklahoma) -- The Joint at the Hard Rock is getting a makeover this Spring.Hard Rock's Brian Jennings tells KRMG, come April, you'll start seeing a new look come...
article Hard Rock Casino removes Gary from logo as part of “rebranding” (1/9/2020)
(Indiana) -- By this time next year, folks in Gary should see something that could help the city hit the jackpot. Hard Rock International was scheduled to break ground...
article Hard Rock Atlantic City Offers $2020 New Year’s Eve Package, Casino Rooms Remain Available (12/30/2019)
(Atlantic City) -- Hard Rock Atlantic City is ready to ring in the 2020 New Year by offering guests a special $2,020 package that gives them the special holiday...
7 Total Articles on this Issue

Indiana Gaming

article Brand loyalty is a two-way street in the casino industry (1/16/2020)
(Indiana) -- How does "brand loyalty" come into play for gamblers? For the majority of average recreational players who make occasional trips, it really isn...
1 Article on this Issue

Pala Tribe

press release Pala Casino Joins Go Fas Racing in 2020 (1/14/2020)
(California) -- Go Fas Racing is excited to announce that Pala Casino will be the primary sponsor for the No.32 Ford Mustang and Corey LaJoie for two races this season...
1 Article on this Issue

Minnesota Gaming

article Minnesota casino deploys 21-foot outdoor display (1/9/2020)
(Minnesota) -- Cedar Lakes Casino & Hotel in Cass Lake, Minnesota partnered with LSE Architects of Minneapolis and SignArt Company to deploy a Watchfire Signs...
1 Article on this Issue

Eastern Band of Cherokee

article What's in a name? Harrah's Cherokee Center-Asheville gets new sign (1/6/2020)
(North Carolina) -- Out with the old, in with the new. The Harrah's Cherokee Center-Asheville sign is officially up on what was formerly known as the U.S. Cellular...
1 Article on this Issue

Pechanga Casino

article Here’s what Pechanga poker and bingo players get when they donate food in January (1/6/2020)
(California) -- Throughout the month of January, poker and bingo players at Pechanga Resort Casino who bring food donations will receive extra perks. Pechanga is teaming...
article Pechanga Resort Casino first SoCal founding partner for Hollywood Park, SoFi Stadium (12/28/2019)
(California) -- SoFi Stadium and Hollywood Park officially announced Pechanga Resort Casino as its newest Founding Partner of the new 70,000-seat stadium and 298-acre...
article California Tribe Becomes Official Casino Partner of SoFi Stadium and Los Angeles Rams, Chargers (12/17/2019)
(California) -- A California tribe has secured the rights to be the Official Casino Partner of the Los Angeles Rams and Chargers, as well as the NFL teams’ future...
press release Pechanga Resort Casino named founding partner of SoFi Stadium and Hollywood Park, Rams, and Chargers (12/17/2019)
(California) -- SoFi Stadium and Hollywood Park officially announced Pechanga Resort Casino as its newest Founding Partner of the new 70,000-seat stadium and 298-acre...
4 Total Articles on this Issue

Sports in Las Vegas

article Raiders Players, Team Personnel Discuss Keys to Building Las Vegas Fanbase (12/31/2019)
(Las Vegas) -- The Oakland Raiders capped off their storied history in California’s Bay Area Sunday with a one-point loss to the Denver Broncos to finish the year...
1 Article on this Issue

San Pasqual

article Valley View creates gingerbread house village display (12/18/2019)
(California) -- Executive Pastry Chef Alain Martins created this gingerbread house, which is displayed in the buffet at Valley View Hotel & Casino during the...
1 Article on this Issue

Oneida Nation

article Oneida Indian Nation Honored in Upstate New York’s Largest Nationally-Recognized Gingerbread Village (12/12/2019)
(New York) -- Every year, Turning Stone’s award-winning pastry team, led by Executive Chef Ron Ross, a three-time James Beard award recipient, and Executive Pastry...
1 Article on this Issue

Pennsylvania Gaming

article Google to Allow Online Casino Ads in Pennsylvania (12/12/2019)
(Pennsylvania) -- Google, one of the world’s leading tech companies has recently changed its stance on online gambling, a move that proves that the United States...
1 Article on this Issue

Opioid Crisis

article ‘SELL BABY SELL!’: Inside the opioid industry’s marketing machine (12/6/2019)
(USA) -- A dozen years ago, the federal government came down hard on Purdue Pharma, fining the drugmaker and three of its executives a record $634 million for...
article New court documents show former Purdue Pharma chief's role in marketing OxyContin (12/3/2019)
(Oklahoma) -- New court records reviewed by Stat show how Richard Sackler, a former executive at Purdue Pharma, guided the company's promotional strategy for the...
2 Total Articles on this Issue

Mobile Gaming

article Smartphones blamed as the majority of adults now gamble (12/3/2019)
(UK) -- More than half of adults in the UK now gamble, new figures show, prompting warnings that smartphone betting is fuelling increasingly addictive behaviour. The...
1 Article on this Issue

New Jersey Gaming

article NJ Sports Betting Boss Has A Message For Media About Using Offshore Odds (12/2/2019)
(New Jersey) -- David Rebuck, the director of the New Jersey Division of Gaming Enforcement and thus perhaps the nation’s most prominent regulator, has a bone to...
1 Article on this Issue

Other News

article ASA: The volume of gambling ads is driving distrust of advertising (2/27/2020)
(Worldwide) -- The Advertising Standards Authority (ASA) has raised concerns that gambling operators could be using technology to target their advertising at vulnerable...
article Spain Proposes Crackdown on Gambling Advertising (2/21/2020)
(Spain) -- Spain's consumer protection minister Alberto Garzon unveiled plans on Friday for a crackdown on advertising by gambling companies and casinos to address...
article Spain to consider gambling advertising restrictions (2/21/2020)
(Spain) -- Alberto Garzón, Minister of Consumer Affairs for Spain, has outlined plans to restrict gambling advertising in the country. Garzón is a member of the Unidas...
article Why are so many countries starting to prohibit gambling advertisements? (2/20/2020)
(Worldwide) -- While online gambling is changing the way people interact with casino games, governments for countries all over the world are implementing new legislation...
article Officials Alter Oklahoma Branding Website Language Excluding Native Americans (2/19/2020)
(Oklahoma) -- Oklahoma officials were forced to revise the language on a new state branding website after backlash over its exclusion of Native Americans’...
article MansionBet announce Hayley Turner as racing brand ambassador (2/11/2020)
(UK) -- Triple Group One winning jockey, Hayley Turner OBE, has today been announced as MansionBet’s racing brand ambassador. Considered the most successful UK...
press release Parimatch continue “aggressive” affiliate approach into 2020 (2/2/2020)
(Worldwide) -- As one of the leading established brands in the iGaming market, Parimatch is no stranger to using innovation to make a mark in the betting market and 2019...
article Betsson loses challenge of Dutch gambling marketing laws (1/26/2020)
(Netherlands) -- Online gambling operator Betsson has lost a challenge of a Netherlands law prohibiting the publishing of text that promotes gambling products. On...
article Willits casino offers employment to The Duke and Duchess of Sussex (1/16/2020)
(California) -- Sherwood Valley Casino announced last week that they had contacted the Royal Household of The Duke and Duchess of Sussex, Prince Harry and Meghan, and...
article BGC Recommends A Total Ban on Gambling Ads Based On Latest Study (1/8/2020)
(Belgium) -- The Belgian Gaming Commission (BGC) released a detailed report on gambling advertising, focused on the ads found during last year’s playoffs of the...
article 'Visit Carson City' launches rebranding of website and logo (12/31/2019)
(Nevada) -- The Carson City Culture and Tourism Authority's, "Visit Carson City," has launched a rebrand of the website and logo for the New Year.
article Atlantis Chef shows us how to make Christmas dishes at home (12/23/2019)
(Nevada) -- With Christmas just a few days away, many of us are stressed about what to cook for the big family gathering. This morning we spoke to the Atlantis Casino...
article BLOG: Onward Pioneers: Visit Billings’s Manifest Destiny Tourism Campaign (12/17/2019)
(Montana) -- A couple of months ago, I was driving back from a hunting trip in southeast Montana and a billboard in Lockwood caught my eye. The text reads: Onward...
article Local culinary teams to face off in Gingerbread Build-Off at Northern Quest Sunday (12/6/2019)
(Washington) -- What's Christmas without gingerbread cookie houses? For the first time, Northern Quest Resort and Casino is hosting the 15th annual gingerbread...
article OP/ED: We need to stop selling the lottery as the path to the good life (11/30/2019)
(New York) -- The advent of government-organized gambling, in the form of state lotteries, is one of our age’s most unnoticed social transformations. Before 1964,...
article What Does a Casino Want From Its CRM? Everything About Its Gamblers (11/28/2019)
(USA) -- Since the first online gambling site opened in the Caribbean in 1995, the internet gambling industry has mushroomed and posed a threat to brick-and-mortar...
press release Win Systems united the main operators in Mexico to present its new generation of products (11/27/2019)
(Mexico) -- Win Systems, the leading provider in the gaming and entertainment industry, held an event at the prestigious Saint Regis Hotel in Mexico City where the main...
article ASAI raps "offensive, anti-English" Paddy Power ad (11/26/2019)
(UK) -- The Advertising Standards Authority of Ireland (ASAI) has upheld complaints that argued a press and social media advertisement from Paddy Power was, “...
article YouTube to update harassment and gaming policies, clarify changes to kids content (11/21/2019)
(Internet) -- In YouTube CEO Susan Wojcicki quarterly letter, released today, the exec addresses a number of changes to YouTube policies, including the recent FTC-...
press release BLOG: Casinos Win Big with Digital Signage (11/20/2019)
(USA) -- The key to the success of large venues such as casinos, hotels and stadiums is delivering a customer experience that makes people feel like more than just a...

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