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Marketing

MGM Resorts

article Taco Bell, BetMGM raise stakes on World Series ‘Steal a Taco’ promo (10/15/2019)
(Nevada) -- Sports bettors in Nevada will have the chance to win free tacos — and a bit of cash — through a new partnership between BetMGM and Taco Bell.
1 Article on this Issue

Facebook

article Facebook In Trouble Yet Again After Exposing Minors To Gambling Ads (10/14/2019)
(USA) -- Facebook has reportedly marked hundreds of thousands of children as interested in gambling and alcohol products and services. This could potentially expose them...
1 Article on this Issue

Poarch Creek

article PCI Gaming Authority completes rebranding of Wind Creek Bethlehem (10/14/2019)
(Pennsylvania) -- Five months on from purchasing its tenth casino for a total enterprise value of $1.3 billion, PCI Gaming Authority Wind Creek Hospitality has...
1 Article on this Issue

Quinault Indian Nation

article Quinault Beach Resort and Casino Offers a Spooky-Good Time at the Annual Nightmare Ball (10/10/2019)
(Washington) -- We all love a reason to dress up, especially when it means the most over-the-top, frightening, brightly colored, sparkly costumes. Each October, Quinault...
1 Article on this Issue

San Manuel Tribe

article Anaheim Ducks expands partnership with San Manuel Casino (10/9/2019)
(California) -- The Anaheim Ducks and San Manuel Casino have expanded their 13-year long partnership, with the addition of the newly created San Manuel Casino Winner...
1 Article on this Issue

Atlantic City Gaming

article Gamblers Battle With Ocean Casino Over Disappearing Rewards Dollars (10/7/2019)
(Atlantic City) -- In the movies, Danny Ocean pulls one over on the casinos. In Atlantic City, Ocean Casino pulls one over on its customers. At least that’s how some of...
1 Article on this Issue

eSports

article Red Bull Partners With Riot Games for Global League of Legends Events (10/4/2019)
(Worldwide) -- Red Bull is expanding its partnership with Riot Games beyond Europe and Brazil to support the publisher’s global esports events through next year....
article BOOK: Ninja’s first book isn’t literature — it’s a brand extension (8/21/2019)
(Internet) -- While I paged through Ninja’s first book — with its few words sandwiched between high-gloss promotional photos and charts — I got the...
2 Total Articles on this Issue

Barona

press release Barona Resort & Casino to Give Away $1,000,000 Cash in October Plus Extra Points All Month Long (10/2/2019)
(California) -- Barona Resort & Casino has unveiled a calendar of exciting promotions in October featuring a month-long $1,000,000 Cash Giveaway that ends with one $...
press release Barona Resort & Casino Announces Fun Ways to Win this September at the Point Multiplier Capital of the World (8/29/2019)
(California) -- Barona Resort & Casino, the Point Multiplier Capital of the World®, is announcing more ways to win throughout September with weekly point...
2 Total Articles on this Issue

Tobacco & Cigarettes

article Nation's No. 2 radio group says it won't air Juul, other e-cigarette ads (9/26/2019)
(USA) -- With vaping deaths a big concern to health officials across the United States, Entercom Communications on Wednesday banned e-cigarette advertisements on its...
1 Article on this Issue

American Gaming Association

article AGA Senior Director: Education critical to US sports betting recruitment (9/24/2019)
(USA) -- A panel of industry experts specific to the US sports betting market gathered to discuss issues around recruitment. Currently, operators, suppliers, affiliates...
1 Article on this Issue

Sports Betting

press release Sportradar’s ad:s Launches Programmatic Ad Offering to Fundamentally Shift How Sports Betting Operators Run their Businesses (9/24/2019)
(Worldwide) -- Sportradar, the world’s leading provider of sports data and content, announced the launch of its programmatic ad solution. The offering comes from...
article Larger US sports betting market races for (online) end zone (9/4/2019)
(New Jersey) -- As the second NFL season following a U.S. Supreme Court ruling clearing the way for legal sports betting begins, the industry is growing larger and ever-...
2 Total Articles on this Issue

Wisconsin Gaming

article Oneida Casino appointed official casino partner of Green Bay Packers (9/23/2019)
(Wisconsin) -- The Green Bay Packers has appointed Oneida Casino as its official team casino as part of an enhancement of its long-standing partnership with the Oneida...
1 Article on this Issue

Yocha Dehe Wintun

article Cache Creek and 49ers enter into multi-year sponsorship agreement (9/23/2019)
(California) -- Cache Creek Casino Resort and the Yocha Dehe Wintun Nation have been appointed as a partner of the San Francisco 49ers as part of a multi-year deal that...
article San Francisco 49ers Announce Partnership with Cache Creek Casino Resort, Yocha Dehe Wintun Nation (9/19/2019)
(California) -- The San Francisco 49ers announced on Thursday the addition of Cache Creek Casino Resort and the Yocha Dehe Wintun Nation as a proud partner of the team...
2 Total Articles on this Issue

Sports Leagues

article Coyotes make first attempts to reach Latino hockey fans (9/20/2019)
(Arizona) -- The Arizona Coyotes launched this week three new Spanish-language social media accounts as part of the team’s efforts to make inroads into the Latino...
article SugarHouse Casino becomes official sportsbook partner with Flyers, Wells Fargo Center (9/4/2019)
(Pennsylvania) -- The fan experience at Flyers games is going to a new level in the 2019-20 season. SugarHouse Casino and PlaySugarHouse.com have become the official...
article Rams offer free contest that resembles what in-game NFL gambling could look like (8/9/2019)
(USA) -- Slowly but surely, gambling is creeping into the NFL mainstream. On Thursday night, the Washington Redskins used a second channel to engage fans in a free...
3 Total Articles on this Issue

William Hill

article William Hill looking for U.S. media deals (9/20/2019)
(USA) -- London-based bookmaker William Hill (WIMHY +3.9%) is looking for broadcast deals in the United States, the Financial Times reports.
1 Article on this Issue

Sandia Pueblo

press release Heavy metal thunder: Sandia Resort & Casino giving away Indian motorcycle (9/13/2019)
(New Mexico) -- Hit the open road this fall with a new Indian motorcycle. Sandia Resort & Casino is giving away prizes ranging from $500 in free play to a 2019...
1 Article on this Issue

Las Vegas Gaming

article PHOTOS: RAZER gaming store opening at The LINQ Promenade in Las Vegas (9/10/2019)
(Las Vegas) -- AmericaJR’s Jason Rzucidlo was LIVE at the LINQ Promenade for the grand opening of the new RAZER gaming store.
1 Article on this Issue

Sports in Las Vegas

press release Twitch kicks off partnership with the Raiders & Allegiant Stadium (9/10/2019)
(Las Vegas) -- Twitch, the leading service and community for multiplayer entertainment, today announced a partnership with the Raiders as a founding partner of Allegiant...
article ‘Allegiant Stadium’ official name for Raiders’ Las Vegas stadium (8/5/2019)
(Las Vegas) -- Construction crews placed one of the last steel beams connecting a ring of 26 roof trusses Monday on a newly named project — Allegiant Stadium.
2 Total Articles on this Issue

Washington Gaming

article BLOG: Kick Fall Into High Gear at Little Creek Casino Resort (9/10/2019)
(Washington) -- Summer’s lazy days fade into the rush of autumn. School starts and the holiday calendar starts ramping up through the end of the year. Burn off...
1 Article on this Issue

Gila River

article Arizona Cardinals choose Gila River as official hotel and casino partner (9/9/2019)
(Arizona) -- The National Football League’s (NFL) Arizona Cardinals have named Gila River Hotels & Casinos as the team’s official hotel and casino...
article Cardinals name Gila River Hotels & Casinos as official partner (9/4/2019)
(Arizona) -- For 15 years, the Arizona Cardinals have enjoyed a unique relationship with Gila River Hotels & Casino – Wild Horse Pass, Lone Butte, and Vee...
2 Total Articles on this Issue

Wisconsin Oneida

article Packers expand sponsorship partnership with Oneida Nation allowing casino advertising (9/3/2019)
(Wisconsin) -- The Green Bay Packers are expanding their partnership with Oneida Nation of Wisconsin, a federally recognized Indian tribe with a reservation near Green...
article Packers announce Oneida Casino as team's official casino (8/28/2019)
(Wisconsin) -- The Green Bay Packers and Oneida Nation today announced an enhancement of their longtime partnership, making Oneida Casino the Official Casino of the...
article Oneida Nation ends LPGA sponsorship, citing financial loss despite better than expected attendance (8/21/2019)
(Wisconsin) -- The LPGA will not return to Thornberry Creek at Oneida golf course for a fourth year. The Oneida Nation's Business Committee voted in late July to end...
article Oneida Nation to stop sponsoring LPGA event (8/20/2019)
(Wisconsin) -- After three years of gold tournaments at Thornberry Creek at Oneida, located in Hobart, the tribe has agreed to cease sponsorship of the LPGA event.
4 Total Articles on this Issue

Seneca Nation

article The NFL’s Buffalo Bills now have an official casino partner (9/2/2019)
(New York) -- The Buffalo Bills of the NFL is the latest team to jump into the gambling arena, announcing last Friday that it had teamed up with a local casino operator...
article The NFL’s Buffalo Bills now have an official casino partner (9/1/2019)
(New York) -- The Buffalo Bills of the NFL is the latest team to jump into the gambling arena, announcing last Friday that it had teamed up with a local casino operator...
article Buffalo Bills Announce Deal with Neighboring Seneca Nation to Serve as ‘Official Casino’ (8/31/2019)
(New York) -- Seneca Resorts and Casinos will serve as the “Official Casino of the Buffalo Bills,” the team ownership group, Pegula Sports and Entertainment...
press release Buffalo Bills partner with Seneca Resorts & Casinos (8/29/2019)
(New York) -- Pegula Sports & Entertainment today welcomes Seneca Resorts & Casinos as the “Official Casino of the Buffalo Bills.” Seneca Resorts...
4 Total Articles on this Issue

Foxwoods

article Foxwoods Resort Casino, Thompson Speedway Motorsports Park form three year partnership (8/31/2019)
(Connecticut) -- Two weeks ago, it was announced Foxwoods Resort Casino and Thompson Speedway Motorsports Park have formed a three-year partnership that will go through...
article Foxwoods Continues to Promote ‘Big Papi’s House’ While Ortiz Is in Hospital (7/14/2019)
(Connecticut) -- Foxwoods Resort continues to promote “Big Papi’s House” weeks after the former Boston Red Sox slugger David Ortiz was shot, nearly...
2 Total Articles on this Issue

Sports Betting & Tribes

article Yellow Brick Road casino sets date to open sports betting lounge (8/29/2019)
(New York) -- The third sports betting lounge operated by the Oneida Indian Nation in Central New York is scheduled to open just in time for the new National Football...
1 Article on this Issue

Nevada Gaming

article GMC, Tesla and cash giveaways at Reno casinos (8/27/2019)
(Nevada) -- A $50,000 Trucks and Bucks Giveaway takes place Aug. 30 and 31 at the Atlantis Casino Resort Spa. The top prize is a GMC Canyon 4WD truck. Club members get...
1 Article on this Issue

Saginaw Chippewa

press release Check out what’s new at Soaring Eagle Resorts (8/21/2019)
(Michigan) -- Spooktacular Weekends are back at Soaring Eagle Waterpark and Hotel this October. All month long there will be a lollipop pumpkin pull, guessing games,...
1 Article on this Issue

MGM Springfield

article MGM Springfield Didn’t Anticipate Customer Loyalty to Connecticut Tribal Casinos (8/20/2019)
(Connecticut) -- Among other first year snafus, officials at MGM Springfield didn’t expect Connecticut gamblers to remain so loyal to the two casinos in their home...
1 Article on this Issue

Idaho Gaming

article Idaho scratch-off lottery ticket event breaks Guinness World Record (8/15/2019)
(Idaho) -- The Idaho Lottery announced it broke a Guinness World Record by gathering a total 479 people to uncover scratch-off tickets at the same time. The state...
1 Article on this Issue

Leech Lake Band

article Casino In Cass Lake Breaks Record For Largest Fry Bread Taco (8/14/2019)
(Minnesota) -- The Cedar Lakes Casino-Hotel in Cass Lake broke a world record as part of its grand opening celebration Saturday. According to the Bemidji Pioneer, the...
1 Article on this Issue

Pechanga Casino

article Pechanga tribe, Los Angeles Rams form partnership (8/9/2019)
(California) -- Pechanga Resort Casino is the Los Angeles Rams' preferred Indian gaming enterprise, under a cross-promotional partnership approved Friday, Aug. 2, by...
article Pechanga Tribe, Los Angeles Rams Form Partnership (8/2/2019)
(California) -- The Pechanga Resort Casino is the Los Angeles Rams’ preferred Indian gaming enterprise, under a cross-promotional partnership approved Friday by...
2 Total Articles on this Issue

Fantasy Sports

article PGA Tour announces first daily fantasy sports partner (8/6/2019)
(USA) -- The PGA Tour recently announced the organization's first official partnership with a daily fantasy sports provider. The PGA Tour and DraftKings Inc....
1 Article on this Issue

New Jersey Gaming

article Google Ads Permission Boosting Legal New Jersey Sportsbooks (8/2/2019)
(New Jersey) -- Advertisements for companies offering legal online sports betting services in New Jersey began encrusting themselves in the searches of Google users in...
1 Article on this Issue

Kickapoo Tribe

article Texas's newest millionaire gets huge jackpot win at Eagle Pass casino (7/27/2019)
(Texas) -- Why invest in learning the tactics of poker or blackjack when you can possibly make it big with some pennies? That was the idea one casino-goer from Adkins...
1 Article on this Issue

Hard Rock

article What’s new at Hard Rock Stadium in 2019 — and why your drive home should be easier (7/25/2019)
(Florida) -- Getting home from Dolphins games can be a challenge. But it should be easier and faster in 2019 with new tunnels and bridges designed to improve traffic...
1 Article on this Issue

Other News

article Belgian online gambling ops will curb ads if National Lottery does (9/30/2019)
(Belgium) -- Belgium’s biggest private gambling operators have voluntarily agreed to halt most of their advertising efforts but want the government to force the...
article BGC Launches Industry Consultation On Ad Restrictions (9/25/2019)
(Belgium) -- The Belgian Gaming Commission (BGC) has initiated a review on the broad advertising constraints that have entered into force since 1 June of this year,...
article Leicester City signs Yabo Sports as official club partner (9/18/2019)
(UK) -- Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports. One of Asia’s largest gaming companies, the betting brand...
article Sper claims marketing code has improved operator advertising (9/17/2019)
(Sweden) -- The Swedish gambling trade association Spelbranschens Riksorganisation (SPER) claims that the marketing guidelines drawn up in March have prompted operators...
article Don't toss that losing lottery ticket (8/28/2019)
(Ontario) -- You could win, even if you lost. In 1982 it was worthwhile to hold on to Wintario lottery stubs that didn't win a share of the jackpot.That's...
article Branding key for casinos to thrive in competitive marketplaces (7/25/2019)
(Las Vegas) -- A casino’s brand is it’s personality, and properties that want to thrive in a growing competitive marketplace need that identity. Otherwise...
article Google Allows Sports Betting Companies To Advertise Through Google Ads (6/17/2019)
(USA) -- In its recent update, Google has confirmed that it would allow sportsbooks in New Jersey to advertise through google ads. Earlier Apple got strict with gambling...
article Kenya court strikes down new gambling advertising restrictions (5/29/2019)
(Kenya) -- Kenya’s gambling operators have caught a rare break after a local court shot down the government’s plan to restrict gambling advertising.
article Spain to ban gambling advertising (5/21/2019)
(Spain) -- The Spanish government and regional authorities seem to have the gaming industry in their sights. That’s why Spain may ban gambling advertising in the...
article Spain’s Ombudsman calls for complete ban on gambling advertisements (5/21/2019)
(Spain) -- Spain’s acting ‘Civic Ombudsman’, Francisco Fernández Marugán, has urged the Spanish government to issue a complete ban on advertising...
press release Boyd Gaming Launches Award-Winning ‘B Connected’ Player Loyalty Program at Kansas Star Casino (5/15/2019)
(Kansas) -- Boyd Gaming Corporation today announced the launch of its award-winning B Connected player loyalty program at Kansas Star Casino Hotel Event Center - giving...
article Casino Game Ad Banned for Use of Monopoly Mascot (5/14/2019)
(UK) -- An advert created to promote an online casino game based on Monopoly has been banned by the Advertising Standards Authority. What led to this was the fact that,...
article Gambling advocacy group introduces ‘responsible marketing’ standards for sports betting ads (5/14/2019)
(UK) -- Television viewers in the United Kingdom were bombarded with sports gambling advertisements during last year’s World Cup, with a Guardian study finding...
article Monopoly ad too enticing for children, ASA rules (5/6/2019)
(UK) -- Kids these days like their Fortnite, they like their Instagram, and according to a recent Google survey, they like Oreos, I guess. The real danger though is that...
article Monopoly-themed online gambling ad faces regulator’s ban (5/5/2019)
(UK) -- An advert for a Monopoly-themed online casino game is to be banned by the advertising regulator over concern that use of the board game’s familiar cartoon...
article Italy's AGCOM sets out scope of gambling advertising ban (4/29/2019)
(Italy) -- Italy’s advertising and communications regulator Autorità per le Garanzie nelle Comunicazioni (AGCOM) has finally set out exactly how it plans to...
article Yobetit teams up with brand ambassador Ben Camille for international campaign (4/16/2019)
(Malta) -- Maltese iGaming company Yobetit signed Maltese celebrity Ben Camille and kickstarted their new international campaign #BeLikeBen. You may have seen it pop up...
article How Gamification Is Taking Over Corporate Advertising (4/15/2019)
(UK) -- Everything is getting gamified these days. They do it to draw more people to a particular product or service. Does this mean gambling is going to become even...
article COLUMN: Keeping slot players playing (4/8/2019)
(California) -- Slot players want a game that offers a reasonable return, but is predictable and understandable, according to Mike Meczka, owner of Meczka Marketing...
article Online Gambling Ads Picked Up by Tech That Simulates Kids’ Browsing Habits (4/4/2019)
(UK) -- Five online gaming firms have been exposed by the UK advertising watchdog for potentially advertising gambling to minors on the web, The Guardian reports. The...

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