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Marketing

Las Vegas Gaming

article New Las Vegas Marketing Motto 'Only Vegas' Set for Reveal at Grammys (1/20/2020)
(Las Vegas) -- Las Vegas tourism officials are readying to roll out their new marketing slogan that might put a slight twist on the iconic “What Happens Here,...
article Digital age presents new meaning for Las Vegas’ slogan (1/1/2020)
(Las Vegas) -- When Las Vegas first unveiled its “What Happens Here, Stays Here” slogan in 2003, it was much easier for tourists to keep their trip under...
article Get used to Las Vegas slogan: ‘What Happens Here, Only Happens Here’ (11/24/2019)
(Las Vegas) -- On Tuesday night, Steven Tyler cut from Aerosmith’s raucous show at Park Theater for a commercial break. “When I say, ‘What Happens Here...
3 Total Articles on this Issue

Indiana Gaming

article Brand loyalty is a two-way street in the casino industry (1/16/2020)
(Indiana) -- How does "brand loyalty" come into play for gamblers? For the majority of average recreational players who make occasional trips, it really isn...
1 Article on this Issue

Pala Tribe

press release Pala Casino Joins Go Fas Racing in 2020 (1/14/2020)
(California) -- Go Fas Racing is excited to announce that Pala Casino will be the primary sponsor for the No.32 Ford Mustang and Corey LaJoie for two races this season...
1 Article on this Issue

Hard Rock

article Hard Rock Tulsa’s ‘The Joint’ getting a re-brand (1/13/2020)
(Oklahoma) -- The Joint at the Hard Rock is getting a makeover this Spring.Hard Rock's Brian Jennings tells KRMG, come April, you'll start seeing a new look come...
article Hard Rock Casino removes Gary from logo as part of “rebranding” (1/9/2020)
(Indiana) -- By this time next year, folks in Gary should see something that could help the city hit the jackpot. Hard Rock International was scheduled to break ground...
article Hard Rock Atlantic City Offers $2020 New Year’s Eve Package, Casino Rooms Remain Available (12/30/2019)
(Atlantic City) -- Hard Rock Atlantic City is ready to ring in the 2020 New Year by offering guests a special $2,020 package that gives them the special holiday...
3 Total Articles on this Issue

Minnesota Gaming

article Minnesota casino deploys 21-foot outdoor display (1/9/2020)
(Minnesota) -- Cedar Lakes Casino & Hotel in Cass Lake, Minnesota partnered with LSE Architects of Minneapolis and SignArt Company to deploy a Watchfire Signs...
1 Article on this Issue

Eastern Band of Cherokee

article What's in a name? Harrah's Cherokee Center-Asheville gets new sign (1/6/2020)
(North Carolina) -- Out with the old, in with the new. The Harrah's Cherokee Center-Asheville sign is officially up on what was formerly known as the U.S. Cellular...
article 5th Quarter: Panthers strike deal with Harrah’s Cherokee Casino (11/7/2019)
(North Carolina) -- The Carolina Panthers have announced a big deal with a major North Carolina casino and it has people wondering if this is a gamble on sports betting...
2 Total Articles on this Issue

Pechanga Casino

article Here’s what Pechanga poker and bingo players get when they donate food in January (1/6/2020)
(California) -- Throughout the month of January, poker and bingo players at Pechanga Resort Casino who bring food donations will receive extra perks. Pechanga is teaming...
article Pechanga Resort Casino first SoCal founding partner for Hollywood Park, SoFi Stadium (12/28/2019)
(California) -- SoFi Stadium and Hollywood Park officially announced Pechanga Resort Casino as its newest Founding Partner of the new 70,000-seat stadium and 298-acre...
article California Tribe Becomes Official Casino Partner of SoFi Stadium and Los Angeles Rams, Chargers (12/17/2019)
(California) -- A California tribe has secured the rights to be the Official Casino Partner of the Los Angeles Rams and Chargers, as well as the NFL teams’ future...
press release Pechanga Resort Casino named founding partner of SoFi Stadium and Hollywood Park, Rams, and Chargers (12/17/2019)
(California) -- SoFi Stadium and Hollywood Park officially announced Pechanga Resort Casino as its newest Founding Partner of the new 70,000-seat stadium and 298-acre...
4 Total Articles on this Issue

Europe Gaming

article Spain to introduce tobacco-style ad restrictions for gambling (sub req) (1/2/2020)
(Spain) -- Spain’s new coalition government has said it will bring gambling advertising regulations in line with those imposed on the tobacco industry.
article LESSONS FOR THE U.S.: Troubling News From Abroad for Fledgling Online Gaming Markets in U.S. (11/30/2019)
(UK) -- In an ominous sign for the burgeoning online gambling markets in the United States, the United Kingdom’s Parliamentary Group on Gambling Related Harm...
2 Total Articles on this Issue

Sports in Las Vegas

article Raiders Players, Team Personnel Discuss Keys to Building Las Vegas Fanbase (12/31/2019)
(Las Vegas) -- The Oakland Raiders capped off their storied history in California’s Bay Area Sunday with a one-point loss to the Denver Broncos to finish the year...
1 Article on this Issue

San Pasqual

article Valley View creates gingerbread house village display (12/18/2019)
(California) -- Executive Pastry Chef Alain Martins created this gingerbread house, which is displayed in the buffet at Valley View Hotel & Casino during the...
1 Article on this Issue

Oneida Nation

article Oneida Indian Nation Honored in Upstate New York’s Largest Nationally-Recognized Gingerbread Village (12/12/2019)
(New York) -- Every year, Turning Stone’s award-winning pastry team, led by Executive Chef Ron Ross, a three-time James Beard award recipient, and Executive Pastry...
1 Article on this Issue

Pennsylvania Gaming

article Google to Allow Online Casino Ads in Pennsylvania (12/12/2019)
(Pennsylvania) -- Google, one of the world’s leading tech companies has recently changed its stance on online gambling, a move that proves that the United States...
1 Article on this Issue

Opioid Crisis

article ‘SELL BABY SELL!’: Inside the opioid industry’s marketing machine (12/6/2019)
(USA) -- A dozen years ago, the federal government came down hard on Purdue Pharma, fining the drugmaker and three of its executives a record $634 million for...
article New court documents show former Purdue Pharma chief's role in marketing OxyContin (12/3/2019)
(Oklahoma) -- New court records reviewed by Stat show how Richard Sackler, a former executive at Purdue Pharma, guided the company's promotional strategy for the...
2 Total Articles on this Issue

Mobile Gaming

article Smartphones blamed as the majority of adults now gamble (12/3/2019)
(UK) -- More than half of adults in the UK now gamble, new figures show, prompting warnings that smartphone betting is fuelling increasingly addictive behaviour. The...
1 Article on this Issue

New Jersey Gaming

article NJ Sports Betting Boss Has A Message For Media About Using Offshore Odds (12/2/2019)
(New Jersey) -- David Rebuck, the director of the New Jersey Division of Gaming Enforcement and thus perhaps the nation’s most prominent regulator, has a bone to...
1 Article on this Issue

Sports Leagues

article Harrah's joins Philadelphia Eagles nest of marketing partners (12/2/2019)
(Pennsylvania) -- The flurry of sponsorships between gambling venues and Philadelphia sports teams teams continued Monday with Harrah’s Philadelphia Casino and...
1 Article on this Issue

Seneca Nation

article Buffalo Sabres follow Bills with Seneca Resorts & Casinos deal (11/29/2019)
(New York) -- Seneca Resorts & Casinos has expanded its partnership with Pegula Sports & Entertainment (PSE) to become the exclusive sportsbook partner of the...
1 Article on this Issue

San Manuel Tribe

article Raiders, California tribe sign stadium partnership (11/28/2019)
(Nevada) -- A second casino company has become a founding corporate sponsor of Allegiant Stadium, but it is one many Southern Nevadans may not know. The San Manuel Band...
article Tribe enters partnership with Raiders on Las Vegas stadium (10/19/2019)
(Las Vegas) -- The NFL Raiders franchise is partnering with a tribal casino on its still under-construction football stadium in Las Vegas. The Raiders announced in a...
article Oakland Raiders partner with Indian casino on Las Vegas sponsorship (10/16/2019)
(California) -- Las Vegas has no shortage of casinos but the latest sponsor of the new Oakland Raiders stadium is, in fact, a casino from California. San Manuel Casino...
article San Manuel Band brings casino name to new NFL stadium (10/16/2019)
(California) -- The San Manuel Band of Mission Indians has entered into a partnership to put its casino name on a new stadium for the Raiders professional football team.
article Anaheim Ducks expands partnership with San Manuel Casino (10/9/2019)
(California) -- The Anaheim Ducks and San Manuel Casino have expanded their 13-year long partnership, with the addition of the newly created San Manuel Casino Winner...
5 Total Articles on this Issue

Sports Betting

article Analysis: US marketing approach must learn from Europe’s mistakes (11/26/2019)
(USA) -- In the last year, we have seen operators partner up with franchises from across various US leagues. Fox Bet signing with the Philadelphia 76ers is one of the...
article Google allows five more US states to advertise sports betting (10/21/2019)
(USA) -- Google has updated its gambling and games policy, authorizing advertising for sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana....
article Google permits five more states to advertise sports betting (10/18/2019)
(USA) -- Google has updated its gambling and games policy, authorizing advertising for sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana.
3 Total Articles on this Issue

Muckleshoot Tribe

article Muckleshoot Tribe enters into casino partnership with hockey team (11/9/2019)
(Washington) -- The Muckleshoot Tribe has entered into a partnership with the National Hockey League team based in Seattle, Washington. The Muckleshoot Casino will serve...
article Muckleshoot Casino joins NHL Seattle as official partner; tribe blesses land of remodeled arena (10/31/2019)
(Washington) -- The redeveloped sports arena at Seattle Center has the Muckleshoot Indian Tribe’s blessing. Along with an exchange of smiles and handshakes. The...
article Muckleshoot sponsorship deal with NHL Seattle could have future sports gambling implications (10/30/2019)
(Washington) -- A new sponsorship deal between NHL Seattle, the Oak View Group (OVG) and the Muckleshoot Casino holds intriguing potential for all sides as state...
3 Total Articles on this Issue

Foxwoods

article Commentary: The Red Sox Are Coming to Town (11/7/2019)
(Massachusetts) -- As the headlines keep coming about the state’s casinos not meeting their projections for gaming revenues, the announcement last week that the...
1 Article on this Issue

MGM Resorts

article MGM lands naming rights for Fenway Park performing arts venue (11/7/2019)
(Massachusetts) -- MGM Resorts International has landed the naming rights for a performing arts center at Fenway Park, home of the Boston Red Sox. In a Wednesday press...
article Taco Bell, BetMGM raise stakes on World Series ‘Steal a Taco’ promo (10/15/2019)
(Nevada) -- Sports bettors in Nevada will have the chance to win free tacos — and a bit of cash — through a new partnership between BetMGM and Taco Bell.
2 Total Articles on this Issue

eSports

article BLOG: Esports attracts non-gaming brand sponsorship (11/5/2019)
(USA) -- Marketers like to know what they’re getting into but esports — with its varying titles, audiences, and schedules — has been a challenge to...
article Red Bull Partners With Riot Games for Global League of Legends Events (10/4/2019)
(Worldwide) -- Red Bull is expanding its partnership with Riot Games beyond Europe and Brazil to support the publisher’s global esports events through next year....
2 Total Articles on this Issue

Google

article The Impact Of Google Lifting Its Online Gaming Ad Ban (10/28/2019)
(Worldwide) -- Valued at $309 billion, Google has a power that is unmistakable. So when the third-biggest brand in the world — just a few rounding errors behind...
1 Article on this Issue

Massachusetts Gaming

article Massachusetts study raises concerns gambling addiction among working-class Asian immigrants (10/28/2019)
(Massachusetts) -- A study released last week raises concerns about the lack of multilingual entertainment and culturally sensitive counseling in Chinatown, suggesting...
1 Article on this Issue

Facebook

article Facebook In Trouble Yet Again After Exposing Minors To Gambling Ads (10/14/2019)
(USA) -- Facebook has reportedly marked hundreds of thousands of children as interested in gambling and alcohol products and services. This could potentially expose them...
1 Article on this Issue

Poarch Creek

article PCI Gaming Authority completes rebranding of Wind Creek Bethlehem (10/14/2019)
(Pennsylvania) -- Five months on from purchasing its tenth casino for a total enterprise value of $1.3 billion, PCI Gaming Authority Wind Creek Hospitality has...
1 Article on this Issue

Quinault Indian Nation

article Quinault Beach Resort and Casino Offers a Spooky-Good Time at the Annual Nightmare Ball (10/10/2019)
(Washington) -- We all love a reason to dress up, especially when it means the most over-the-top, frightening, brightly colored, sparkly costumes. Each October, Quinault...
1 Article on this Issue

Atlantic City Gaming

article Gamblers Battle With Ocean Casino Over Disappearing Rewards Dollars (10/7/2019)
(Atlantic City) -- In the movies, Danny Ocean pulls one over on the casinos. In Atlantic City, Ocean Casino pulls one over on its customers. At least that’s how some of...
1 Article on this Issue

Barona

press release Barona Resort & Casino to Give Away $1,000,000 Cash in October Plus Extra Points All Month Long (10/2/2019)
(California) -- Barona Resort & Casino has unveiled a calendar of exciting promotions in October featuring a month-long $1,000,000 Cash Giveaway that ends with one $...
1 Article on this Issue

Other News

article Willits casino offers employment to The Duke and Duchess of Sussex (1/16/2020)
(California) -- Sherwood Valley Casino announced last week that they had contacted the Royal Household of The Duke and Duchess of Sussex, Prince Harry and Meghan, and...
article BGC Recommends A Total Ban on Gambling Ads Based On Latest Study (1/8/2020)
(Belgium) -- The Belgian Gaming Commission (BGC) released a detailed report on gambling advertising, focused on the ads found during last year’s playoffs of the...
article 'Visit Carson City' launches rebranding of website and logo (12/31/2019)
(Nevada) -- The Carson City Culture and Tourism Authority's, "Visit Carson City," has launched a rebrand of the website and logo for the New Year.
article Atlantis Chef shows us how to make Christmas dishes at home (12/23/2019)
(Nevada) -- With Christmas just a few days away, many of us are stressed about what to cook for the big family gathering. This morning we spoke to the Atlantis Casino...
article BLOG: Onward Pioneers: Visit Billings’s Manifest Destiny Tourism Campaign (12/17/2019)
(Montana) -- A couple of months ago, I was driving back from a hunting trip in southeast Montana and a billboard in Lockwood caught my eye. The text reads: Onward...
article Local culinary teams to face off in Gingerbread Build-Off at Northern Quest Sunday (12/6/2019)
(Washington) -- What's Christmas without gingerbread cookie houses? For the first time, Northern Quest Resort and Casino is hosting the 15th annual gingerbread...
article OP/ED: We need to stop selling the lottery as the path to the good life (11/30/2019)
(New York) -- The advent of government-organized gambling, in the form of state lotteries, is one of our age’s most unnoticed social transformations. Before 1964,...
article What Does a Casino Want From Its CRM? Everything About Its Gamblers (11/28/2019)
(USA) -- Since the first online gambling site opened in the Caribbean in 1995, the internet gambling industry has mushroomed and posed a threat to brick-and-mortar...
press release Win Systems united the main operators in Mexico to present its new generation of products (11/27/2019)
(Mexico) -- Win Systems, the leading provider in the gaming and entertainment industry, held an event at the prestigious Saint Regis Hotel in Mexico City where the main...
article ASAI raps "offensive, anti-English" Paddy Power ad (11/26/2019)
(UK) -- The Advertising Standards Authority of Ireland (ASAI) has upheld complaints that argued a press and social media advertisement from Paddy Power was, “...
article YouTube to update harassment and gaming policies, clarify changes to kids content (11/21/2019)
(Internet) -- In YouTube CEO Susan Wojcicki quarterly letter, released today, the exec addresses a number of changes to YouTube policies, including the recent FTC-...
press release BLOG: Casinos Win Big with Digital Signage (11/20/2019)
(USA) -- The key to the success of large venues such as casinos, hotels and stadiums is delivering a customer experience that makes people feel like more than just a...
article Conor McGregor Mocked Online For Starring In Bizarre Russian Gambling Advert (11/12/2019)
(Russia) -- Conor McGregor has been ridiculed online after appearing in a very strange advert for a Russian betting company.
press release Taco Bell’s “Steal a Base, Steal a Taco” Is Back -- And With More on the Line (10/23/2019)
(California) -- For the seventh year in a row, Taco Bell is giving fans across the country another reason to get excited for the World Series: free tacos. But this year...
article Google to remove online casino advertising ban in US by 2020 (10/20/2019)
(USA) -- As the gambling landscape continues to evolve in the United States, Google has decided to change advertising polices regarding online casino advertising in the...
article Belgian online gambling ops will curb ads if National Lottery does (9/30/2019)
(Belgium) -- Belgium’s biggest private gambling operators have voluntarily agreed to halt most of their advertising efforts but want the government to force the...
article BGC Launches Industry Consultation On Ad Restrictions (9/25/2019)
(Belgium) -- The Belgian Gaming Commission (BGC) has initiated a review on the broad advertising constraints that have entered into force since 1 June of this year,...
article Leicester City signs Yabo Sports as official club partner (9/18/2019)
(UK) -- Premier League club Leicester City has signed a partnership with Asian betting brand Yabo Sports. One of Asia’s largest gaming companies, the betting brand...
article Sper claims marketing code has improved operator advertising (9/17/2019)
(Sweden) -- The Swedish gambling trade association Spelbranschens Riksorganisation (SPER) claims that the marketing guidelines drawn up in March have prompted operators...
article Don't toss that losing lottery ticket (8/28/2019)
(Ontario) -- You could win, even if you lost. In 1982 it was worthwhile to hold on to Wintario lottery stubs that didn't win a share of the jackpot.That's...

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