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Millennials

6/27/2017

article Millennial-Focused Atlantic City Fan Xpo Series Postponed Indefinitely
(Atlantic City) -- The Atlantic City Fan Xpo (ACFX) at the Showboat Hotel has been put on hold. Organizers behind the weekend series that was geared towards the...

5/26/2017

article Casinos Clamor to Reach Millennials, But Are They Even Worth the Effort?
(Atlantic City) -- At just about any gaming conference these days, there’s a lot of buzz about casino strategies for reaching the next generation of gamblers,...

5/19/2017

article G2E Asia Discusses Social Gaming as a Tool for Drawing Millennials at Casinos
(Macau) -- Social gaming was among the topics broadly discussed during this year’s edition of the Global Gaming Expo Asia (G2E Asia), held between May 16-18 at The...

5/17/2017

article Macau casino operator targeting “millennial” players to ensure future success
(Macau) -- With the future of the VIP gambling market in Macau remaining uncertain, casino operator Galaxy Entertainment Group Limited has reportedly revealed that it is...

5/15/2017

article Millennials dump traditional media channels for sports viewing
(UK) -- Millennials spend less time watching traditional television, which is is making it more difficult for established sport broadcasters to rely on them as regular...

4/18/2017

article How to get millennials to gamble? Casinos bet on video games
(California) -- The “Downton Abbey”-themed slot machine on display at the recent Indian gaming trade show at the San Diego Convention Center clearly had its...

4/14/2017

article Report: Las Vegas draws more millennial, first-time visitors
(Las Vegas) -- The US gambling mecca’s efforts to draw millennials and new visitors are paying off. A third of Las Vegas tourists last year were millennials—...

4/7/2017

article Caesars Entertainment using new type of gambling to attract millennials to Las Vegas
(Las Vegas) -- Visitors to Las Vegas are getting younger, and one of the casinos on the Strip is trying to rope in the millennials with a new kind of gambling. Caesars...

4/6/2017

article Showboat to open 150,000-square-foot facility aimed at millennials this summer
(Atlantic City) -- Showboat Atlantic City is staking its flag as the millennial hot spot in the city this summer. On Memorial Day weekend the hotel will open the...

4/5/2017

article Does Las Vegas have a Millennial problem?
(Las Vegas) -- “If it’s not on Instagram, it didn’t happen.” This comes from at 24-year-old tourist while lining up in front of the Welcome to...
article Number of young, first-time visitors to Las Vegas on the rise
(Las Vegas) -- Las Vegas is experiencing an influx of younger and new visitors, indicating that investments by resorts in new forms of entertainment may be paying off....
article Showboat bets big on millennials with video game center in A.C., report says
(Atlantic City) -- The Showboat hopes the new 150,000-square-foot Expo Center it plans to open Memorial Day weekend becomes a hot spot for millennials. The Atlantic City...

3/1/2017

article Not Your Father’s Slot Floor
(Las Vegas) -- They call it Level Up. It looks like an amalgamation of a sports bar, pool hall, amusement arcade, video game room and college frat house. There are hip...

2/27/2017

article Casinos must change games to survive, 2 execs say
(Pennsylvania) -- Casinos cannot survive if they keep doing business as usual, say two management executives with experience appealing to current and future generations...

2/26/2017

article Casinos begin courting millenials
(Las Vegas) -- Slowly but surely, Las Vegas casinos are making moves to attract young adults to areas outside of the nightclubs. On the Strip, MGM Grand and Hakkasan...

2/22/2017

article How Las Vegas Is Luring More 20-Somethings With High-Tech Gimmicks and Old-School Games
(Las Vegas) -- Talk about buying power. Millennials will be spending $200 billion annually in 2017 and $10 trillion during their lifetimes as consumers, according to...

2/20/2017

article Why iGaming sector must change its mentality and adapt to millennials
(USA) -- Will the sector follow the Kodak or the Fuji example? Do you remember the years 97-98, when digital technology arrived in the camera industry? Kodak was an...

2/17/2017

article Millennials new target for gambling addiction
(Nebraska) -- From online poker and slot machines to daily fantasy sports, the Internet has made gambling accessible to anyone interested in logging on.

2/15/2017

article Three Tech Lounges Attracting New Generation Gamers
(Las Vegas) -- The “barcade” trend that kicked off in New York in the early 2000s owed a great deal to Generation X, as the kids who played games such as NBA...

2/14/2017

article Another Way Millennial Habits Differ? They Don’t Play the Lottery
(Worldwide) -- Recent research has found that millennials rarely pick up a lottery ticket—an issue for both lottery groups and state governments, which don’t...

1/23/2017

article Casinos Push Towards Millennials by Booking Hipper Concert Acts
(Las Vegas) -- Move over Cher and Celine. Casinos are chasing the millennial, and in order to get them inside their doors, numerous gambling venues are booking concert...

1/15/2017

article Inventor suggests embedding slots with player-friendly images
(Las Vegas) -- As gaming companies attempt to unlock the secrets of how to persuade millennials to gamble in casinos, mom-and-pop inventor Darryl Rosenblatt thinks he...

1/9/2017

article It's the games, Stupid!
(Las Vegas) -- In the 2015 fiscal year the casino industry in Las Vegas took a combined loss of $662m. Believe it or not this was a vast improvement over previous years...
article Video Games: A Future of Gambling?
(Worldwide) -- Good video games often require a level of skill and time to master, but some players are naturally better at certain games. That’s just how it goes...

12/31/2016

article Biggest Global Gaming Issues Of 2016: Millenials, eSports, and DFS Dominated
(USA) -- Millennials were big preoccupation for casino industry execs in 2016, and specifically how to attract them. The industry had come to realize that these...

12/28/2016

article Skill Gaming Machines Targeting the Millennial Slowly Debut at US Casinos
(USA) -- Skill gaming machines are being rolled out across American land-based casinos in an effort to attract the millennial demographic. Growing tired of pure luck-...

12/16/2016

article Casinos' Demographic Problem: How To Replace Older Slot Players
(Atlantic City) -- Casinos have a gambling problem. Young people are not playing slot machines the way their parents and grandparents did, so casinos are hoping to bring...

12/8/2016

article Games of the future
(USA) -- Every single form of legal gambling was invented in the 19th century, except bingo. You know your industry is in trouble if the most current product you offer...

12/6/2016

article VRstudios Deploys Its Wireless VR Solution At Muckleshoot Casino
(Washington) -- After bringing its wireless VR solution to Europe, Bellevue-based VRstudios is now betting big on another market: casinos. The company, which provides a...

12/4/2016

article These 2 Casinos Are Making Very Different Bets on Millennials
(Las Vegas) -- Casinos understand that while baby boomers may be their core customer, accounting for half or more of their revenue each year, they're a graying...

11/30/2016

article Casinos betting on arcade-style games to attract millennials
(Pennsylvania) -- Slot machines have always ruled the gaming floor at Rivers Casino on the North Shore. But casino executives are betting on arcade-style games and so-...

11/28/2016

article Games Millennials Play
(Las Vegas) -- In the past two years, as gaming revenues stubbornly refuse to return to prerecession levels, many voices within the industry have sounded an alarm:...

11/26/2016

article Pennsylvania casinos invest in arcade-style digital games, party pits to attract millennials
(Pennsylvania) -- Slot machines have always ruled the gaming floor at Rivers Casino on the North Shore. But casino executives are betting on arcade-style games and so-...

11/24/2016

article Casinos invest in arcade-style digital games, party pits to attract millennials
(Pennsylvania) -- Slot machines have always ruled the gaming floor at Rivers Casino on the North Shore. But casino executives are betting on arcade-style games and so-...

11/16/2016

article BLOG: Millennials And Gambling Addictions
(USA) -- Millennials (technically anyone who has reached adulthood by the year 2000) are the generation of the Internet. There has been tons of talk about how these...

11/2/2016

article Regional Casino Operators Don't Care About Millennials
(USA) -- It’s Boyd Gaming vs. Penn National Gaming (PNG) in a Q3 battle of US regional casino operators! First up is Boyd, whose numbers are hopelessly skewed by a...

10/25/2016

article Reaching out to millennials
(Atlantic City) -- Cue the robots. Enter the millennials. Casinos have a problem: How to attract millennials, those born in the early 1980s and beyond.

10/17/2016

article Casinos Might Replace Slot Machines With Video Game Machines [Infographic]
(New York) -- Slot machine revenue in American casinos has been falling over the past few years. This could be a huge problem for casino revenue if you consider that the...

10/6/2016

article Putting it all on grey
(Las Vegas) -- SHORTLY after Mark Frissora took over as chief executive of Caesars Entertainment last year, he paced the floors of his American casinos, with their rows...

10/5/2016

article Casino Industry Makes a Bid for Millennial Attention
(Las Vegas) -- The Global Gaming Expo, which was held last week at the Sands Expo Center, is always a chance to peer into the soul of the casino gaming industry. The...

9/29/2016

article Risky Business
(Las Vegas) -- Don’t think for a second that the gambling industry’s “millennial” conundrum is a discussion reserved for marketing strategists...

9/22/2016

article Millennials shown to be selective gamblers
(USA) -- Millennials don’t gamble. Not as much as their parents or grandparents, anyway. That’s the key finding of a new study from the Lloyd D. Levenson...

9/21/2016

article Report: Gambling is losing its appeal among millennials
(New Jersey) -- In a state where a third casino could make its debut sometime in the future, a recent study from the University of New Jersey may give insight into how...
article Slots are tops for German millennial casino players
(Germany) -- German casinos have been visited by one-third of the country’s population, according to a new YouGuv survey. The survey, which was commissioned by...

9/20/2016

article Millennials not very interested in gambling, study says
(USA) -- Unlike their parents, millennials are not gamblers, according to a study. The nation's largest population group enjoys spending their money on dinner and...
article The Millennial Problem: The Problem with the Casino Millennial Problem
(New York) -- The 2016 Global Gaming Expo (G2E) at the Sands Expo and Convention Center in Las Vegas is coming up later this month. And with millennials and millennial-...

9/19/2016

article What to expect from the gaming industry field in the future
(Worldwide) -- Predicting future is a risky business. Online gaming development is limited only by creation of new projects and new sites. What is happening in online...

9/9/2016

article How video games could be the salvation of the modern casino
(Las Vegas) -- Far from the distant din of electronic slot machines, Rahul Sood sat in a Las Vegas hotel conference room, listening to experts mull over the future of...

9/8/2016

article Grand Villa Casino gambles on youth
(Alberta) -- The owners of Edmonton’s new “Las Vegas-style” casino are confident it will draw a crowd that's younger than your average gambling...

9/7/2016

article Caesars Slots Get Makeover to Lure Millennials From Phones
(Las Vegas) -- Caesars Entertainment Corp., trying to convince young people that slot machines can be cool, is rolling out a new generation of devices in its casinos...
article Las Vegas slot machines are luring millennials with the same tricks that got them addicted to Candy Crush
(Las Vegas) -- Before addictive apps Candy Crush, Angry Birds, and Words With Friends, there were slot machines, which hooked players in much the same way. Both classes...

9/6/2016

article Want to lure millennials? Offer food, drink, music
(Atlantic City) -- Food, drinks and dancing are what millennials look for when they come to the resort, according to a recently released report by the Lloyd D. Levenson...

9/2/2016

article Vegas resorts go big on brands with millennial appeal
(Las Vegas) -- For years casinos and resorts have coveted well-established brands that everyone from age 21 to 80 would recognize. Think chefs like Emeril Lagasse and...
article Atlantic City Looks to Attract Millennials
(Atlantic City) -- On a Friday afternoon, the faces along the boardwalk are, well, still of the older variety. But a report from Stockton University says the future of...

9/1/2016

article Coppola: Casino operators should not be too fixated on millennials
(Las Vegas) -- More and more casino operators are becoming obsessed with millennials partly because of the generation’s purchasing power and large demographics....

8/23/2016

article As Millennials Change How They Gamble, Here's How You Should Invest
(New York) -- Nine out of ten Americans have gambled during their lifetime and the gaming industry is worth more than $240 billion. In Nevada, gaming revenues are up 254...

8/22/2016

article The Casino Floor of Tomorrow: Attracting Millennials to Casinos
(Worldwide) -- As the population visiting casinos and their primary reasons for coming change, so are the casinos themselves. According to a recent White House report,...

8/19/2016

article Are Land Based Casinos Doing Enough To Attract Millennials?
(USA) -- The term “millennials” is in the news a lot lately. It refers to those individuals who are currently 18-35 years of age. Many of them have recently...

8/18/2016

article BLOG: Are Land Based Casinos Doing Enough To Attract Millennials?
(USA) -- The term “millennials” is in the news a lot lately. It refers to those individuals who are currently 18-35 years of age. Many of them have recently...

8/1/2016

article Viva Las Vegas: Games developers to lure Gen X and Y to casinos of the future
(Australia) -- These days the card tables and roulette wheels of conventional casinos hold little appeal for the under 40s, prompting the big houses of Las Vegas to turn...

7/17/2016

article A VIEW FROM EUROPE: Millennials turning away from cruises and casinos
(Barbados) -- Although the definition is quite loose, the expression millennial is usually used to mean those who were born between 1980 and the mid-2000s. In many parts...

7/16/2016

article Commentary: The View from Europe: Millennials turning away from cruises and casinos
(Texas) -- Although the definition is quite loose, the expression millennial is usually used to mean those who were born between 1980 and the mid-2000s.

7/12/2016

article Tech innovation is shaking and shaping the Las Vegas machine
(Las Vegas) -- Every January, the modern-day Masters of the Universe flock to the Strip. From Wall Street and Silicon Valley they come for CES, where the Fetty Waps of...
article Swing during the wee hours at a new high-tech golf complex in Las Vegas
(Las Vegas) -- The golf games are designed for people of various ages and skill levels. At the Las Vegas site, there are 108 hitting bays, which are climate-controlled...

7/11/2016

article Casinos to be invaded by more video games to attract audiences
(Las Vegas) -- Casinos in the US could very well be filled with more video games than traditional machines in the near future, even as owners look to attract more young...
article Casinos go digital to lure millennials
(USA) -- Forget slot machines and money wheels. American casinos may soon look more like video game arcades. In February, Nevada and New Jersey passed legislation...
article Lottery organizations taking gamble on millennials
(Canada) -- Millennials aren't Lotto-Maxing, they're not 6/49ing, and they're not scratching to win — and lottery organizations across Canada are...
article BONNAR: Millennials Aren’t Playing the Lottery
(Toronto) -- Millennials are saying “meh” to traditional lotteries with big money and long odds, but if they never jump into the game en masse, provinces...

7/6/2016

article Casinos Look to Video Games as a Draw for Millennials
(California) -- Forget slot machines and money wheels. American casinos may soon look more like video game arcades. In February, Nevada and New Jersey passed legislation...

6/28/2016

article Nevada casinos make changes to attract millennials
(Reno) -- Nevada casinos might have plenty of differences, but one thing that they likely all agree on is that they would like to attract more millennials as customers....

6/24/2016

article How 'Gamifying' Slot Machines May Help Casinos Engage Millennials
(USA) -- It's the hot topic du jour in the industry: how do casinos attract millennials and occupy them on the gaming floor? The conversation is dominating gaming...

6/23/2016

article GENE JOHNSON: The Myth of the Millennial
(USA) -- The gaming industry hears a great deal today about the “Millennial Problem”.  Attending the National Indian Gaming Association’s Trade...

6/22/2016

article Millennials spend on gambling eventually: UNLV survey
(Las Vegas) -- The so-called Millennial generation of young adults in the United States – those born between 1977 and 1995 – are more likely to respond...

6/20/2016

article Lovell Walker: Millennials are Vital for Casino Revenue Growth
(Las Vegas) -- How do you solve a problem called millennials? They are two-billion strong, tech-savvy, Starbucks-loving but price conscious, 18-to-34-year-olds that are...

6/17/2016

article Here’s how casinos can get millennials to gamble
(Las Vegas) -- Millennials use four terms to describe slot machines to researchers: “boring,” “something for my grandma,” “confusing...

6/15/2016

article Are Slot Machines About to Get Smart?
(California) -- IT’S 11 A.M. AT THE ARCADE-LIKE OFFICES of Gamblit Gaming LLC, a startup based in Glendale, Calif., and a group of employees is gathered around a...

6/12/2016

article Daniel Sahl talks how innovation will bring millennials to casino floors
(Las Vegas) -- In this interview with CalvinAyre.com’s Rebecca Liggero, Daniel Sahl explains how the University of Nevada, Las Vegas’s Gaming Innovations...
article How casinos can turn millennials into gamblers
(Atlantic City) -- Matthew Mason and Melissa Mould are 33 and 31 years old, which makes them an extremely attractive couple to the modern casino industry.

6/11/2016

article Minnesota casinos brainstorm to bring next generation to the table
(Minnesota) -- The first visit to a casino remains a rite of passage for a group of newly minted adults like Jared Vejtruba of St. Paul, who celebrated his 18th birthday...

6/8/2016

article Casino magnate Steve Wynn mocks his millennial customers
(Las Vegas) -- Casino magnate Steve Wynn mocked his millennial customers as he emphasized nightclubs and other non-casino parts of his business as the driving force for...

6/7/2016

article Wynn says he doesn’t understand nightclubs, loves nongaming revenue
(Las Vegas) -- Steve Wynn said today that he thinks young people probably waste too much time on social media and that he’s not a huge supporter of “the...
article Wynn says nongaming amenities trump the casino
(Las Vegas) -- It’s not a casino that makes a resort successful, but the nongaming amenities and the people running the property, casino industry leader Steve Wynn...

6/2/2016

article Chasing Millennial Myth Is Folly, Say Gaming CEOs [sub req]
(Atlantic City) -- The almost obsessive focus of casinos on marketing to millennials is misguided, and risks overlooking two older generations who will be core customers...

5/30/2016

article Smartphones Lead To Rise In Millennials Gambling Online
(Worldwide) -- We often read about Millennials or Generation Y. But who is this group, and why the huge interest in them as potential customers? Basically the term...

5/18/2016

article Bloomberg: Millennials the future of non-gaming
(Macau) -- Macau’s gaming promoters are betting they can make money bringing high rollers to casinos in Southeast Asia and other tropical destinations as increased...

5/14/2016

article Las Vegas starts pulling in the cool kids with a serious hipster vibe
(Las Vegas) -- Nothing that happens in Vegas stays in Vegas. Everyone brags about what they won or lost, what they did or didn’t do. But it’s a city you feel...

5/11/2016

article Las Vegas rebrands itself with Millenials in mind
(Las Vegas) -- It ain’t your father’s Las Vegas, baby. The city known worldwide for gambling, its history with the Mob and behavior you’d rather not...

5/4/2016

article In pursuit of a winning strategy: Getting millennials to gamble
(Las Vegas) -- Picture a slot machine on a casino floor in Las Vegas. Sound effects blaring, lights flashing, graphics dancing across the screen. Maybe it's "...

4/18/2016

article BLOG: How Trendy People Are Killing the Slot Machine
(USA) -- Last month I wrote a very well-received piece about the changing face of gambling as technology advances. More interesting, perhaps, is the sociological...

4/2/2016

article BLOG: Millennials – the Near Future Gambling Customers
(USA) -- Lazy job-hoppers who can easily get distracted by tech gadgets and other modern fanciful toys. These are some of the worst, yet most commonly used stereotypes...

3/9/2016

article SHECTMAN: Vegas, We Have a Problem: Gaming Through Generational Eyes
(New York) -- What comes to mind when you hear the words “gaming industry?” Your answer may well depend on your age. For baby boomers and some Gen X-ers, the...

3/7/2016

article Some Arizona tribal casinos wage bets on risky demographic: millennials
(Arizona) -- Philip Smith remembers the sights, sounds and smells of the last time he went gambling. “I was with my brother, and we were having a great time...

2/29/2016

article Study: Instagram Users Think Positively of Gambling
(Worldwide) -- OnlineCasino. ca analyzed Instagram posts from around the world to determine what Millennials think about gambling. The company analyzed hashtags related...

2/25/2016

article This Might Be the Weirdest Thing Yet Casinos Have Done to Attract Millennials
(Detroit) -- “Jack” is a name associated with presidents (Kennedy), Hollywood royalty (Nicholson), energetic comedians (Black), whiskey (Daniels), nursery...

2/24/2016

article Millennials Spends Most of the Time Online: Study
(India) -- Apart from Television and video game the other thing that captures the interest of the modern day adult is the internet. Knowledge, entertainment and network...

2/23/2016

article Have Casinos Unlocked The Millennial Secret?
(Las Vegas) -- A video game arena could be coming to the Strip. And the regional finals for World of Tanks – yes, another video game – is coming to the...
article Electric Daisy Carnival produces $1.3B impact on Las Vegas economy
(Las Vegas) -- Organizers on Tuesday released an economic impact report for the most recent edition of Electric Daisy Carnival, which took place June 19-21 at Las Vegas...

2/18/2016

article States Weigh Rules for Slots With Video-Game Elements
(Massachusetts) -- Gambling regulators across the country are considering whether casinos should be allowed to offer slot machines incorporating video-game and arcade-...

2/9/2016

article Casinos’ strategies aim to lure millennials
(Massachusetts) -- Casinos worried that millennials aren’t getting into traditional gambling like their parents and grandparents are bringing in tattoo studios,...

2/5/2016

article Tattoos, Martial Arts and Poker? Casinos Wooing Millennials
(Massachusetts) -- Casinos worried that millennials aren't getting into traditional gambling like their parents and grandparents are bringing in tattoo studios,...

2/4/2016

article ICE: Focus on non-gaming revenues to engage millennials
(UK) -- Casino operators need to focus on how they can maximise non-gaming revenues if they are to remain relevant to millennials, a panel of experts claimed at ICE...
article Insight: Change games, environment and mindset to attract Millennials
(UK) -- Casino operators must make three key changes if they are to attract young people not currently interested in the sector, according to Chris Davidson, executive...

12/22/2015

article Some Arizona tribal casinos wage bets on risky demographic: Millennials
(Arizona) -- Philip Smith remembers the sights, sounds and smells of the last time he went gambling. “I was with my brother, and we were having a great time...

12/21/2015

article GRUETZE: Casinos prepare for changes to draw next generation
(Pennsylvania) -- America's biggest generation yet will succeed baby boomers as the primary group of casino customers, but that poses a problem for the gambling...

12/18/2015

article Casinos could see guitar-playing, car-racing, card-grabbing
(Las Vegas) -- Consider them the concept cars of casinos. Whether it's shooting down enemy planes, strumming a guitar-shaped controller to hit the right notes or...

12/16/2015

article Casinos Court the Newest Generation of Gamblers
(Las Vegas) -- Sit in at any gaming conference and you’re bound to hear despairing talk of millennials and gambling. Capturing the millennial market, the thinking...

12/15/2015

article Can Wynn solve the millennial problem with Encore Player’s Club?
(Las Vegas) -- In the gaming industry, millennials have been seen as a problem generation. At the Global Gaming Expo in Las Vegas this September, two panels were devoted...

12/2/2015

article Millenials, Encore Wants Your Gaming Dollars at the New Encore Player's Club
(Las Vegas) -- The new era of casino gaming started when Lavo at the Palazzo converted the nightclub into Lavo Casino Club back in September. Now that trend extends to...
article Wynn targets millennial gamblers with Encore Player’s Club
(Las Vegas) -- Imagine you’re chilling with a few friends and 23 HD televisions with 56-inch screens, at interactive tables surrounded by roulette, craps,...

11/27/2015

article Chinese Millennials Driving Travel Boom Differ From Their Parents, US Counterparts
(China) -- Chinese overseas travel is big and getting bigger. The generation born in the 1980s will increasingly dominate the outflow, crucial for Asian gaming...
article Like Angry Birds, but for money
(Las Vegas) -- Millennials like going to Vegas. After all, indulgence looks awesome on Instagram. And the food is #gr8. "There’s obviously a ton of...

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