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Disney’s Iger: Direct-to-Consumer Remains Top Priority

Disney continues to see encouraging results from its ESPN Plus direct-to-consumer (DTC) streaming initiative and expects that to continue as the company prepares for the launch of its Disney Plus DTC offering later this year, according to company CEO Robert Iger. ESPN Plus now has 2 million paid subscriptions, “double the number from just five months ago,” he said Feb. 5 on an earnings call for Disney’s first quarter (ended Dec. 29).


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