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Trilogy Group Announces Relationship with Dine Brands franchisor of IHOP and Applebee’s

Applebee’s and IHOP are two of America’s most recognized brands. With 3,668 restaurants in 50 states and total system wide sales of $7.6B, Applebee’s and IHOP rank among the top performers in the casual and family dining segments respectively. Customers can rely on both brands to deliver quality, affordable food, in a comfortable friendly environment.

IHOP flipped their first pancake in 1958 and continue to serve their “comfort food” to loyal customers all over the world. Beyond serving breakfast all day, IHOP has seized the opportunity to extend their appeal to lunch and dinner with exciting new menu items. They are truly a trusted brand for all meal occasions!

Applebee’s opened its doors in 1980 in Atlanta GA with five simple principles; that you always be welcome, for delicious food, in a neighborhood setting, with attentive service, at a great value. These core values have provided Applebee’s with broad appeal and unmatched customer loyalty.

As the Tribal Gaming industry continues to evolve, providing an experience for your customers has become increasingly important. Moving from a proprietary food and beverage business model to nationally branded concepts has had a positive impact on customer satisfaction, and restaurant sales. Valerie Spicer, Founding Partner of Trilogy Group states, “IHOP and Applebee’s are two of some of the most well-known brands in the restaurant industry, and we are honored that they have selected Trilogy Group to help promote their growth in the gaming space. The casino industry food and beverage offerings have become very diverse including branded partnerships”

IHOP and Applebee’s are committed to growing in the casino industry. Both brands are nationally recognized leaders in their categories with unsurpassed customer loyalty. Trilogy would welcome the opportunity to meet with interested parties, to share the IHOP and Applebee’s difference and how this will translate to the success of your food and beverage program.


About Trilogy Group:

Launched in 2017, founding partners Valerie Spicer and Sheila Morago, together possess over 50 years of combined experience in governmental affairs, business, economic development and Tribal gaming. Trilogy Group is uniquely positioned to leverage business driven solutions to advance the efforts of Tribes and business entities alike. Trilogy group operates out of Chandler, AZ and Oklahoma City, OK.


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