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What Does a Casino Want From Its CRM? Everything About Its Gamblers

Since the first online gambling site opened in the Caribbean in 1995, the internet gambling industry has mushroomed and posed a threat to brick-and-mortar casinos. But to protect their multi-million dollar revenues, the gambling palaces in Nevada and elsewhere in the US are fighting back, using super-sophisticated customer relationship management platforms to analyze their customers’ gambling habits and lure them to keep playing at their blackjack tables, dice games and one-armed bandits.

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